KFC brings grilled chicken to Australia
- June 15, 2009
- Isobel Drake
The world’s largest fast-food chicken company is bringing their new grilled chicken options to Australia.
KFC, famous for its fried chicken, introduced grilled chicken with success into America via a trial last year, with an official launch made in April. The move was made to help stagnant American sales at the chain and attract more health-driven customers to their stores.
“The introduction of Kentucky Grilled Chicken is a defining moment in our brand’s storied history,” KFC President Roger Eaton proclaimed at the initial launch. “KGC is the latest menu innovation that showcases our commitment to meeting our customers’ ever-changing needs… This product will transform the industry.”
The ingredients for the grilled chicken flavour have been as closely guarded as their ‘original recipe’ – but they have reportedly worked with a leading spice company over the last couple of years to perfect the flavour.
KFC Australia will reportedly invest over $35 million on the grilled chicken menu change, with $10 million to be spent on an initial promotion to introduce the new range and $25 million on new ovens.
KFC Australia’s CEO Albert Baladi said the move was the most significant change to KFC since the rebranding from Kentucky Fried Chicken in the early 90s.
“Consumers have been telling us for some time they want healthier options, but it is very important we do it the KFC way and the product has been deliberately designed that way,” Mr Baladi told The Australian. “We did not want to just put out a bland piece of chicken.”
“We are a marketing company and so we listen to what we need to from consumers,” he said. “We are also part of the community and we are evolving our menu — reducing salt levels and taking other initiatives such as changing oils.”
Mr Baladi believes the grilled chicken products could grow to 10 per cent of KFC’s total sales – and be a key part of their five-year plan to double the business.