Matilda Bay’s Dirty Granny apple cider chooses older men

  • November 28, 2012
  • Kate Carey

Matilda Bay Brewing Company has launched its first ever outdoor and press campaign for its Dirty Granny matured apple cider, featuring talent sourced from a local Melbourne bridge club where it was also shot.

The series of portrait stills of three elderly men pulling “cheeky” faces at something in the distance, which is later revealed to be a bottle of Dirty Granny cider. According to Matilda Bay Brewing Company, the campaign suggests “you are never too old for a bit of fun.”

The series artwork will be featured on billboards in Melbourne, Brisbane, Sydney and Perth – as well as featured in the press.

Dirty Granny was awarded ‘Best Australian Cider’ in its first year at the inaugural Australian Cider Awards in 2011.

The new Matilda Bay Dirty Granny apple cider campaign


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One Response to “Matilda Bay’s Dirty Granny apple cider chooses older men”

  1. Karen Fuller on January 17th, 2013 10:54 am

    The protection of children and the civility of our society is adversely affected when sexually explicit and inappropriate material pervades our outdoor advertising. Parents are unable to restrict the exposure of children to inappropriate images and slogans. ( Although this advertisement may not be considered sexually explicit, it is highly suggestive, and not G-rated. All outdoor advertising should be G-rated.

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