Woolworths scented advertising to sweeten Christmas sales

  • December 3, 2012
  • Kate Carey

Woolworths’ has stepped its Christmas campaign up a notch with scented advertising to run in News Limited’s mX community newspaper and Reed Pacific Media.

Press advertisements will run in mX this week to promote its pavlova with a strawberries and cream fragranced advertisement. Fruit Cake scented advertisements are expected to follow later in the week.

To coincide with the scented print ads, Sydney’s Town Hall features a strawberries and scream scented wall advertisement.

Additional Woolworths’ Christmas campaign advertising includes billboards with QR coding, encouraging customers to scan desired Christmas items on the billboard with a smart phone to order it.

 

Woolworths' scented strawberries and cream print advertisement.


Bookmarks

Reader Comments

Australian Food News reserves the right to edit or not publish comments of a potentially offensive or defamatory nature. Comments will not be published if name and email address has not been provided (name and email will be withheld if requested).

The opinions expressed below are those of Australian Food News readers and do not necessarily reflect those of Australian Food News.

You must be logged in to post a comment.