Kraft creates a “health conscious” peanut butter variant

  • January 29, 2013
  • Kate Carey

Kraft Foods Australia has launched a new specially formulated peanut butter with No Added Sugar or Salt, in a new campaign that declares today “National Peanut Butter Day.”

Created with health conscious consumers in mind, Kraft Foods No Added Sugar or Salt Peanut Butter is made up of 91 per cent lightly roasted peanuts. It contains high quality hi oleic peanuts, which Kraft Foods claim have a fatty acid combination similar to olive oil, with more of the “good fats, essential to a balanced diet.”

Kraft acknowledges that although peanuts are high in fat and energy, they are also nutrient dense, which means there are lots of nutrients per kilojoule. Kraft says that one serving of No Added Sugar or Salt Peanut Butter provides 18g of peanuts, which is just under the recommended handful (30g) of nuts Dietitians advise we should consume most days of the week for good health.

Kraft Foods Nutritionist Jenni Cooper said that peanut butter can be part of an important part of a healthy, balanced eating plan.

“We should all aim to consume a healthy balanced diet, rich in mono-unsaturated fat. Being of plant origin, No Added Sugar or Salt Peanut Butter is naturally cholesterol free and is rich in the good fats, mono-unsaturated fats, which are important for your heart’s wellbeing,” Ms Cooper said.

The new peanut butter variety is now available in supermarkets Australia-wide, alongside the existing Kraft Peanut Butter range.


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8 Responses to “Kraft creates a “health conscious” peanut butter variant”

  1. Deb hetherington on January 29th, 2013 4:56 pm

    Taking the sugar out of the peanut butter is excellent! It can be very disheartening reading labels, with everything you pick up containing unnecessary added sugar. Keep up the good work, and take it out of all your products?

  2. Caitlin on January 29th, 2013 4:58 pm

    91% peanuts? 100% peanut butter already exists, so what’s the other 9%?

  3. karen mcsweeney on March 3rd, 2013 9:55 am

    Can you tell me if the Kraft peanut butter is tested for the cancer causing mould Aflatoxin
    The label states made from imported ingredients but there is a big difference in food standards between American peanits and Chinese peanuts

  4. Just answering on April 17th, 2013 4:23 pm

    Caitlin, the remainder is usually sunflower oil and sometimes an anti-oxidant (vitamin C) or an emulsifier agent (basically binds fats and oils).

    Either way, it’s a great product, on sale you can find it for $3 or so per jar, waaaaay cheaper than stupid ‘organic’ brands which have no requirement to demonstrate they are organic.

    Cheers!

  5. Sue on April 19th, 2013 5:12 pm

    Love the new peanut butter with no added sugar or salt. It would be great in a bigger jar.

  6. Fleur Etemad on July 12th, 2013 1:05 pm

    To whom it might concern,

    I like to have peanut butter with vegetables once in a while. But recently
    To my horror a friend told me either she heard in TV or read somewhere that all the peanut butters contain some rat hair in them. I can not have peanut butter after that.
    and I like to know if this is true.

  7. Anonymous on October 12th, 2013 12:26 am

    Does this peanut butter or regular Kraft PB have hydrogenated vegetable oil in it? Australian labelling laws don’t required hydrogenated oils to be declared on the label, but these are really bad for you. In PB, hydrogenated oils are used to stop the oil separating out so I think it might have. If so, it means this PB is not healthy.

  8. Jack Parker on January 31st, 2014 6:34 pm

    I live in Canada and buy the Kraft natural PD, I hope you are mistaken about Australian labelling laws don’t required hydrogenated oils to be declared on the label, because that would be very backward; here in Canada it is declared on food labels; check a dozen or so of your product to see if any do contain the bad oils if they do, you can bet there is a law that requires it, as no company would print it on their product if not required.

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