Smart phone wallet trial launched at Coles

  • February 19, 2013
  • Kate Carey

Coles has launched a trial of a new Coles MasterCard Mobile Wallet that will enable a sample group of customers to pay for groceries with their credit card and earn flybuys points using their smart phone.

Similarly to technology seen overseas in the United States by Starbucks and Google, sixty Coles customers with Coles MasterCards are currently trialling the new system.

The new trial will assess the user friendliness of the technology, its capacity to increase the speed of transaction, save customers time in store and seamless integration of flybuys points before being offered to the public

Accessed by way of a downloadable smart phone app, the Coles Mobile Wallet can also be used outside Coles’ stores that offer the MasterCard “Paypass” system, as it uses the same technology.

Coles General Manager of Financial Services, Richard Wormald said that Coles was “embracing” new technology to make the shopping experience more “convenient and rewarding” for Coles’ customers.

Coles MasterCard Mobile Wallet trial is in partnership with GE Capital, MasterCard, Vodafone and Gemalto.

Coles is the first Australian supermarket to a trial a smart phone payment system.


Reader Comments

Australian Food News reserves the right to edit or not publish comments of a potentially offensive or defamatory nature. Comments will not be published if name and email address has not been provided (name and email will be withheld if requested).

The opinions expressed below are those of Australian Food News readers and do not necessarily reflect those of Australian Food News.

You must be logged in to post a comment.