SBS to launch free-to-air food TV channel in Australia
SBS has announced it will be launching Australia’s first free-to-air channel solely dedicated to food.
The channel will go live in November 2015 and is set to air a variety of programs focused around food, cooking and food-inspired travel.
SBS already has three other free-to-air stations; SBS, SBS 2 and NITV.
Michael Ebeid, Managing Director of SBS, said that food was one of the station’s strongest and well-known genres.
“The channel will take one of our strongest and well-known genres to new heights,” said Ebeid. “We know how much audiences love to be taken on a journey of culinary and cultural discovery with our food shows every Thursday night. This new channel is an opportunity to extend that offering with a world of food programming available all day, every day, for free.”
Ebeid further stated that the channel was a way of capturing audiences in an increasingly competitive and fund-sensitive media environment.
SBS has entered into an agreement with ‘Scripps Networks Interactive’ who will provide content for the channel. Scripps Network Interactive already produces content for pay-television channels like the Food Network.
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