Image: Andrew Harris, andharris.com

Nielsen research has found almost half of Australian consumers wish there were more “all natural” food products on supermarket shelves.

The findings from the Global Health and Ingredient Sentiment Survey show Australians are adopting a “back-to-basics mindset”, focusing on simple ingredients says Nielsen.

Close to nine in 10 respondents said they avoid specific ingredients because they believe them to be harmful to their own or their family’s health, while six in 10 consumers said they are concerned about the long-term health impact of artificial ingredients in their diet.

“Informed and savvy consumers are demanding more from the foods they eat and are happy to pay more if they believe it is better for them,” said Michael Elam-Rye, Associate Director – Retail at Nielsen.

“This presents an opportunity for food manufacturers to increase share by offering and marketing products that are formulated with good-for-you ingredients, and an opportunity for retailers to trade consumers up with more premium priced products,” Elam-Rye said.

Top 10 ingredients Australian consumers avoid:

Here is the order of the most hated elements in food in food product composition:

1. Antibiotics/hormones in animals products
2. MSG
3. Artificial preservatives
4. Artificial flavours
5. Artificial sweeteners
6. Foods with BPA packaging
7. Artificial colours
8. Sugar
9. Genetically modified foods
10. Sodium

Article image: Andrew Harris, andharris.com 

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