McCain pizza commercial breaches Advertiser Code of Ethics, ASB releases it decision
April 26, 2016

The Australian Advertising Standards Board (ASB) has decided a McCain pizza advertisement is in breach of the Advertiser Code of Ethics. The ASB said the television advertisement is in breach of Section 2.6 of the Code as it could be interpreted as condoning stealing. The 30 second commercial sees a man steal a pizza from a delivery driver so he can conduct a blind test taste against McCain’s new “Takeaway” frozen pizza range. The pizza is stolen from the back of the delivery vehicle whilst... ...Read more »

Different food industry responses to Free Range Egg Farms misleading claim fine
April 18, 2016

Responses to last week’s Australian Federal Court’s decision to impose a $300, 000 penalty on Free Range Egg Farms (FREF) has attracted a strong reaction in food industry and food compliance circles. In a decision handed down on the 15 April 2016, the Federal Court determined that the eggs supplied by FREF were not free range eggs and fined the company plus awarded that it must pay the Australian Competition and Consumer Commission’s (ACCC) legal costs. Decision a ‘bit rough’: Food compliance... ...Read more »

FoodLegal symposium is vital for food product developers and innovators
March 30, 2016

In food product development, ingredients and marketing are two of the key drivers. You may know what you want, but you also need to know what you don’t want! You don’t want any restrictions on marketing choices or product description You don’t want any regulatory challenges to any of your marketing claims You don’t want your competitors getting an advantage because they know a loophole if you don’t FoodLegal’s half-day morning symposium on Thursday 12 April 2016 addresses the now and... ...Read more »

Aldi UK pokes fun at Coke and Cadbury ads in guerrilla war
March 15, 2016

Aldi supermarkets in the UK have taken a unique approach to advertising their 2016 Easter offerings. They are parodying two popular advertisements by other well-known brands. In one advertisement, Aldi has re-created Cadbury’s highly-awarded commercial depicting a gorilla playing drums against a purple background to Phil Collin’s “The Air Tonight”.     Aldi’s version starts off similarly to the Cadbury advertisement but then shows a price comparison of a Lindt Easter bunny versus... ...Read more »

Children’s food advertising complaints at historic lows
March 2, 2016

Complaints in relation to advertising food and beverages to children are at historic lows according to the Australian Advertising Standards Bureau.   The Bureau said complaints to the Advertising Standards Board have been at historic lows since 2012. Complaints regarding advertisements of food and beverages to children jumped to 6.35 per cent of all complaints received in 2011, but quickly dropped back down the next year. In 2015, all complaints related to advertising food and beverages to children... ...Read more »

Evian water undergoes packaging makeover
March 2, 2016

Evian mineral water is now being sold in a newly designed bottle.   In the first major change to its design in 30 years, Evian mineral water now comes in a slim 330ml bottle with a transparent label. Evian says it decided to adopt a transparent label so the purity of its water can be seen by consumers.   Evian mineral water was established in France in 1859. The brand is today owned by French food and drink company Danone. All of its water is bottled in Evian-les-Bains which is located... ...Read more »

Supermarket marketing suffers petrol setback in Victoria
February 22, 2016

The Victorian Government yesterday announced its intention to change market practices and diminish misleading petrol price advertising involving supermarkets.   From a yet to be announced date in 2016, all Victorian petrol stations must show the full, un-discounted price of fuel on main large outdoor advertising signs.   Currently Victorian petrol stations can advertise any discounted price available to drivers with an accepted supermarket receipt. The discount system is widely used by... ...Read more »

“Health Star Ratings not intended to stop people eating processed foods”, says leading food law expert
February 15, 2016

An Australian food law expert has criticised the notion that food producers are trying to manipulate the Federal Government’s Health Star Rating scheme to encourage consumers to eat unhealthy processed foods.   One of Australia’s most vocal consumer advocacy groups CHOICE  have today claimed that food producers are “gaming” the newly introduced health rating system.   However food law expert Joe Lederman, managing principal of FoodLegal, says that CHOICE and its supporters on this... ...Read more »

Doritos creates winning Super Bowl commercial thanks to an Aussie
February 10, 2016

A Doritos advertisement created by an Australian is the most shared advertisement of the 2016 Super Bowl commercials.   Ranked by US measurement agency Unruly, the advertisement reached number one by appealing to America’s humour and showing an unborn baby so excited to eat a Dorito the mother goes into labour.   According to Australian marketing news website Mumbrella, the advertisement was the idea of an Australian, Peter Carstairs, who entered Doritos’ “Crash the Super Bowl”... ...Read more »

Soft drink giants global battle in 2016
February 3, 2016

Coca-Cola and Pepsi Co. have revealed some of their respective plans for global market dominance in 2016.   Coca-Cola has kicked off 2016 with a new global marketing campaign called “Taste that Feeling”. It is the beverage giant’s first global campaign covering Coke, Diet Coke, Coke Life and Coke Zero. The campaign aims to create a single Coke brand rather than individual marketing of Coke product options.   Chief Marketing Officer Marcos de Quinto calls it the “one brand” strategy... ...Read more »

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