Mars receives accolades for its Pedigree radio station for NZ dogs
July 1, 2015

Mars New Zealand has received industry accolades for its launch of a radio station for dogs, K9FM. In a marketing campaign for its pet food brand, Pedigree, Mars New Zealand created the station which features classical music, talkies, dog traffic, virtual outings, meditation, affirmation half hours and ‘learning human’. The campaign was based off research which shows that leaving music or the radio playing when no one is in the house with a dog helps sooth them and gives them a sense of comfort.... ...Read more »

Schweppes Australia seeks to diversify its advertising
June 24, 2015

Schweppes Australia will be introducing changes to its advertising creative process. Reported by Mumbrella earlier this week, Schweppes wants to now use a number of external agencies to help boost advertising success. Until now Schweppes has been using one agency, GPY&R Melbourne. Schweppes has been using a retainer model with GPY&R Melbourne and says this financial model will also be altered in efforts to increase results. The beverage company which owns Cottee’s, Cool Ridge, Solo and... ...Read more »

Lithuania ban on energy drink sales to under 18s comes in with broader restrictions and warnings
November 5, 2014

Lithuania ban on energy drink sales to under 18s comes in with broader restrictions and warnings From November 2014, Lithuania has become the first Baltic State to ban the sale of energy drinks to anyone under the age of 18. The ban implements a law passed earlier following a campaign claiming there were adverse health effects of such products on children. The Lithuanian law also prohibits the wide promotion and marketing of energy drinks as ‘enhancement’ or ‘support’ drinks. This means not... ...Read more »

Red Bull to pay more than US$13 million to settle false advertising lawsuit
October 8, 2014

Red Bull to pay more than US$13 million to settle false advertising lawsuit Global energy drink company Red Bull GmbH has agreed to pay more than US$13 million to settle a class action lawsuit in the US that alleged the Company falsely advertised its energy drinks. It has been reported that if the proposed settlement is passed by the court, Red Bull would be required to pay $6.5 million into a settlement fund within seven days. The settlement could include millions of individuals who purchased at... ...Read more »

Devondale milk ad “racist” according to advertising standards watchdog
September 8, 2014

Devondale milk ad “racist” according to advertising standards watchdog The Advertising Standards Bureau (ASB) has upheld a complaint against a 15 second television commercial for Devondale milk, finding that the commercial vilified a man of Asian background and Asian business generally. The television campaign depicts a group of people dressed in typical corporate attire, attempting to run a dairy farm. It is immediately apparent that these people have no farming skills, as they look totally... ...Read more »

The Australian Made Campaign launches in South Australia
September 3, 2014

‘Australian made’ reaches South Australia The Australian Made Campaign, the not-for-profit organisation that administers and promotes Australia’s country-of-origin certification trade mark, is launching in South Australia. “Australian Made is proud to announce a new partnership with Business SA,” Australian Made Campaign Chairman, Glenn Cooper said. “It will provide the South Australian business community with access to a local resource for information about the Australian Made,... ...Read more »

UK standards watchdog refers ‘misleading’ claims to Trading Standards for first time
June 2, 2014

Farenheit60's Aspire product is one of the products the ASA has referred on to Trading Standards The UK’s Advertising Standards Authority (ASA) has stepped up action on ‘misleading’ claims by referring two advertisers to Trading Standards for the first time under a new legal backstop regime. Electronic Healing and Fahrenheit60 Ltd have been referred to Trading Standards, the ASA’s legal backstop, for “persistent misleading” advertising health claims in breach of... ...Read more »

Old El Paso partners with Masterchef contestants to launch Mexican food web series
May 19, 2014

Old El Paso has teamed up with Andy and Ben to create a web series about Mexican food Manufacturer of Mexican food products Old El Paso has teamed up with two previous contestants of cooking television show Masterchef to produce a web series that documents a food oriented adventure through Mexico. The web series, produced by Sydney-based branded content production house Projucer and supported by Ol El Paso, Intrepid Travel and Travel Insurance Direct, features MasterChef Australia 2012 winner Andy... ...Read more »

ACCC launches updated advertising and selling guide
May 14, 2014

ACCC has launched an updated advertising and selling guide The Australian Competition and Consumer Commission has revised its ‘Advertising and selling guide’ to help educate businesses about their legal rights and obligations when selling and promoting their products and services. “Truth in advertising is not just a slogan, it’s the law,” said Dr Michael Schaper, ACCC Deputy Chair. “The Australian Consumer Law aims to put businesses on a level playing field by requiring them to... ...Read more »

ACCC accepts brewery undertaking on ‘misleading’ beer labelling
April 30, 2014

The ACCC has accepted brewery undertakings about 'misleading' beer labelling on Byron Bay Pale Lager The Australian Competition and Consumer Commission has accepted a court enforceable undertaking from Carlton & United Breweries (CUB) following concerns that CUB incorrectly represented that Byron Bay Pale Lager was brewed by a small brewer in Byron Bay. CUB has also paid two Infringement Notices to the value of $20,400. In 2013, CUB began supplying Byron Bay Pale Lager with labelling... ...Read more »

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