FoodLegal’s most popular workshop is back in Sydney and Melbourne
October 7, 2015

Back by popular demand, food law expert consultants FoodLegal will run more sessions of their training workshop on the Health Claims Standard of the Australia New Zealand Food Standards Code.   The FoodLegal intensive workshop, “Harnessing the new Health Claims Standard: Opportunities in marketing the healthy angle of foods”, addresses the new Health Claims Standard and how it is likely to affect marketing of products.   The workshop includes issues such as the nutrient profiling criteria,... ...Read more »

Free-range egg labelling consultation begins
October 5, 2015

The Australian federal government has today started consultations on free-range egg labelling.   The process has began with a paper released by the Hon. Kelly O’Dwyer MP on behalf of Australia’s consumer affairs minister.   Consumer advocacy group CHOICE has come out in support of the consultations and says that the paper already outlines several options for clearer labelling.   “As the consultation paper shows, an increasing number of Australians are paying a premium for... ...Read more »

Ski D’Lite relaunches with 25 per cent less sugar
October 5, 2015

Ski Di’Lite yoghurt has been relaunched with 25 per cent less added sugar.   The yoghurts will continue to be low-fat and come in a variety of flavours including strawberry, smashed berry and peach & mango.   A new marketing campaign will accompany the relaunch. Titled ‘Practically Perfect’ it will focus in on Australian mothers trying to do their best in raising their children.   Advertising efforts will include a video in which children recognise their Mum as being perfect... ...Read more »

Subway likely to undergo major global re-branding
September 30, 2015

International sandwich chain Subway is said to be preparing for a major rebrand in mid-2016.   The rebrand has not been officially confirmed by Subway but sources have indicated that its logo, uniforms and stores could all be changing.   Some analysts are saying that a rebrand is needed with changing consumer tastes and some recent controversies in the US. One of the chain’s spokesman, Jared Fogle, has been accused of engaging in sex with minors and receiving child pornography. Subway... ...Read more »

Innovative path to “clean label” and best solutions for solving problems
September 28, 2015

The first “clean labelling” workshops run by FoodLegal in Sydney and Melbourne were a major success. Tickets still remain for the final Sydney and Brisbane events.   Attendees say that the workshop provided great working examples of clean labelling strategies and insights into how to interpret the Food Standards and the Australian Consumer Law.   The “Clean-est Labelling and Marketing Strategies” workshops provided an interactive forum for attendees to work through informative real... ...Read more »

Dairy industry leads in new protein claims
September 28, 2015

Nearly four per cent of global launches recorded by Innova Market Insights in the financial year ending the 30 June 2015 used a protein marketing claim.   The claims were either ‘high-in-protein’ claims or ‘source-of-protein claims’.   Dairy products were the main category using a protein claim, eight per cent of new dairy products included an advertised protein feature. Within the yoghurt category alone this figure jumps to 14 per cent.   Director of Innova Market Insights... ...Read more »

Woolworths and Dan Murphy’s recognised for catalogue marketing excellence
August 26, 2015

The ACA Board at the awards ceremony. Woolworths Supermarkets and its Dan Murphy’s liquor division have been recognised for their success in catalogue marketing at the Australasian Catalogue Association (ACA) 24th annual awards.   The 2015 awards were held on the 21st August 2015 in Melbourne and saw Woolworths win the heavily contended Supermarkets award for ‘Meadowbrook’s Fresh Food People’ campaign produced by Leo Burnett. To win the award, Woolworths competed against: Coles with... ...Read more »

Aldi issues ‘Supermarket Switch’ challenge in clever marketing campaign
August 17, 2015

Aldi supermarkets are issuing a challenge to Australian shoppers in an advertising campaign called the ‘Supermarket Switch’. The Aldi TV campaign begins by identifying problems but the tension builds into the campaign as viewers see whether Aldi can win them over. The Supermarket Switch campaign is based around a series of television advertisements where an existing Aldi shopper tries to convert a non-Aldi shopper over to Aldi. Aldi is using the campaign to address a number of common misconceptions... ...Read more »

Marketing success in simple meal appeal to customer cooks, pork industry findings
July 29, 2015

Australia’s pork industry researchers, Pork CRC, and the industry body Australian Pork Limited (APL) have found Australian consumers significantly increase their purchase of pork steaks once they have engaged in a pork marketing campaign that shows the consumer how to make a good meal using pork. Basic premise of earlier market research Pork CRC research previously found experimentally in large studies that cooking temperature influences consumer perception of the eating quality of pork steaks,... ...Read more »

Woolworths ‘Earn and Learn’ is back
July 22, 2015

The Woolworths ‘Earn and Learn’ program has returned for 2015. Similar to previous years, Woolworths shoppers can earn resources for schools and education centres by spending money with the supermarket. How it works For every $10 customers spend in store or online a sticker will be earnt. The program excludes liquor, tobacco and gift card purchases. Shoppers should then place the stickers on a provided sticker sheet and once completed the sheet can be handed into the primary school, high school... ...Read more »

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