Bulla promotes its Australian origins in new advertising campaign
November 25, 2015

Bulla Dairy Foods has launched a new advertising campaign focused on promoting its Australian heritage.   Using ‘unfakeable’ as its tagline, two television commercials explore the brands 105 year old history whilst advertising its cream and ice cream products.   The commercials are voiced by Australian actor Michael Caton and include music by INXS performed by Deborah Conway. Both advertisements were filmed in Bulla’s hometown of Colac and uses both staff and local families as the... ...Read more »

Supermarkets hit Australia’s TV screens with competing Christmas campaigns
November 18, 2015

Woolworths, Coles and Aldi have released the first of their respective supermarket Christmas advertisements for the upcoming festive season.   Woolworths’ campaign     Woolworths’ first Christmas advertisement includes a range of different families experiencing Christmas in their own way with footage in the advertisement looking as if shot on an iPhone to create a “home video” feel.   Humour comes across with a man setting up a Christmas tree saying “doing this without swearing... ...Read more »

Coke launches new Appletiser campaign
November 18, 2015

Coca-Cola South Pacific has re-launched its Appletiser range of sparkling juice with a big marketing campaign that connects Appletiser with celebrations of Christmas and the Australian holiday period.   The Coca-Cola Company acquired Appletiser from South African based beverage and beer giant SABMiller in December 2014.   It is now positioned as a non-alcoholic alternative and Coca-Cola wants to increase purchases of Appletiser by positioning it as the “best non-alcoholic drink for the... ...Read more »

Woolworths retreats over advertisement debacle
November 9, 2015

Woolworths has dug itself into a hole with its recent advertisement starring fitness lifestyle guru Michelle Bridges.   Despite Woolworths being long associated with it marketing concept of the ‘Fresh Food people’, Bridges appeared to suggest in a commercial that fresh produce growers are “freaks”.   The advertisement which was posted online last week saw celebrity personal trainer Michelle Bridges in a garden setting eating soil and saying “Like everyone, I grow my own vegetables.... ...Read more »

ACCC proposes to re-authorise infant formula marketing code
November 4, 2015

The Australian Competition and Consumer Commission (ACCC) has proposed to re-authorise an agreement that prohibits the promotion of infant formula to the public.   The ‘Marketing in Australia of Infant Formula’ (MAIF) agreement is handled by the Infant Nutrition Council in Australia and also governs interactions between infant formula manufacturers, importers and health care professionals. It is a self-regulatory code which has been authorised since 1992.   “The MAIF Agreement is... ...Read more »

Absolut Vodka’s innovative marketing approach
November 4, 2015

Absolut Vodka is taking an innovative approach to marketing its latest product, Absolut Botanik.   Utilising technology, the company is encouraging consumers to purchase either a four pack or single bottle out of its new pre-mixed Botanik vodka range. Customer are then given the option of taking a photograph of their receipting and sending it to Absolut Vodka for a full recommended retail price refund.   Shopitize, the UK orginated external agency responsible for the idea, says the marketing... ...Read more »

Halloween campaign in Australia coincides with Australian WWI history
October 28, 2015

Coca-Cola South Pacific has launched a multi-channel advertising campaign for Fanta to promote Halloween in Australia.   Halloween, also known as AllHalloween or All Hallows’ Eve, is a yearly celebration observed in the United States and a number of other countries on the 31 October. Although 31 October coincides with the Western Christian feast of All Hallows’ Day (hence the name “Halloween”), its origins actually derive from an ancient, pre-Christian Celtic Festival of the dead. So,... ...Read more »

Consumer advocacy group CHOICE criticises food companies over canteen certifications
October 19, 2015

Consumer advocacy group CHOICE ha hit out against some of Australia’s biggest food companies saying the companies are misleading consumers by using self-made canteen certifications.   Street’s Paddle Pops and Arnott’s Tiny Teddies are among the foods CHOICE say use self-made canteen certifications.   “CHOICE found 17 different industry-made certifications that have manipulated the school canteen guidelines to promote nutrient-poor and processed foods,” says CHOICE spokesperson... ...Read more »

Woolworths ‘Cheap Cheap’ campaign pushed out the window
October 19, 2015

Woolworths is replacing its ‘Cheap Cheap’ marketing campaign with a new campaign taglined ‘Always at Woolworths’.   The new campaign marks a change in direction with Woolworths driving the message that it is not just lowering prices but will always be price competitive.   One of the new commercials features a family eating pasta and the line ‘At Woolworths we know Tuesday night is always pasta night’  before promoting its Dolmio pasta sauce as being always available... ...Read more »

James Boag tunes into new marketing campaign
October 19, 2015

Lion beverage James Boag has launched a new marketing campaign featuring an instrument that turns meteorological readings into musical symphonies.     Hoping to promote its Tasmanian heritage, James Boag created the instrument which includes nine bronze singing bowls and a central ‘tongue drum’. Data from a weather station, including wind speed, humidity and atmospheric pressure, is feed into the instrument in order to create a symphony of drumming and chiming.   Jack Mesley, Lion... ...Read more »

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