Woolworths is once again updating its loyalty program after receiving more complaints from shoppers about its recently overhauled system. In October 2015, Woolworths had announced changes to its  ‘Everyday...

There is enormous pressure on food product suppliers and retailers to present products as natural and as free from artificial substances as possible. It is therefore essential to know precisely how every...

The Western Australian government’s ‘LiveLighter’ health program is warning consumers to not assume products marketed as “natural” are always healthy options. The warning comes after the health...

A Cadbury television advertisement promoting Picnic chocolate bars has been banned by the Advertising Standards Board. The board determined that the ad, which includes an Indian man speaking very quickly...

Industry promotion group ‘Australian Pineapples’ is launching a large-scale marketing campaign encouraging Australians to embrace pineapples as a winter fruit. The group has appointed health coach...

Australia’s largest family-owned fresh produce company, Perfection Fresh, has acquired the exclusive rights to sell and market Calypso Mango. It acquired the rights from OneHarvest, a fresh produce supplier...

A television advertisement has been banned by the Advertising Standards Board for including a golliwog doll. The Beechworth Sweets Co. was advertising its regional Victorian lolly shop in a TV ad with...

Coca-Cola South Pacific has launched its 2016 Rio Olympics marketing campaign. Titled ‘#ThatsGold’, the campaign encourages consumers to celebrate and share their own personal ‘gold medal winning...

A new study from Roy Morgan Research has found shopping trolley and supermarket receipt advertising is more effective on young Australians than older ones. Examining both trolley advertising and advertising...

The Australian Competition and Consumer Commission (ACCC) has re-authorised the “Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement” (MAIF) for another five years. The...