The Australian Made Campaign launches in South Australia
September 3, 2014

‘Australian made’ reaches South Australia The Australian Made Campaign, the not-for-profit organisation that administers and promotes Australia’s country-of-origin certification trade mark, is launching in South Australia. “Australian Made is proud to announce a new partnership with Business SA,” Australian Made Campaign Chairman, Glenn Cooper said. “It will provide the South Australian business community with access to a local resource for information about the Australian Made,... ...Read more »

UK standards watchdog refers ‘misleading’ claims to Trading Standards for first time
June 2, 2014

Farenheit60's Aspire product is one of the products the ASA has referred on to Trading Standards The UK’s Advertising Standards Authority (ASA) has stepped up action on ‘misleading’ claims by referring two advertisers to Trading Standards for the first time under a new legal backstop regime. Electronic Healing and Fahrenheit60 Ltd have been referred to Trading Standards, the ASA’s legal backstop, for “persistent misleading” advertising health claims in breach of... ...Read more »

Old El Paso partners with Masterchef contestants to launch Mexican food web series
May 19, 2014

Old El Paso has teamed up with Andy and Ben to create a web series about Mexican food Manufacturer of Mexican food products Old El Paso has teamed up with two previous contestants of cooking television show Masterchef to produce a web series that documents a food oriented adventure through Mexico. The web series, produced by Sydney-based branded content production house Projucer and supported by Ol El Paso, Intrepid Travel and Travel Insurance Direct, features MasterChef Australia 2012 winner Andy... ...Read more »

ACCC launches updated advertising and selling guide
May 14, 2014

ACCC has launched an updated advertising and selling guide The Australian Competition and Consumer Commission has revised its ‘Advertising and selling guide’ to help educate businesses about their legal rights and obligations when selling and promoting their products and services. “Truth in advertising is not just a slogan, it’s the law,” said Dr Michael Schaper, ACCC Deputy Chair. “The Australian Consumer Law aims to put businesses on a level playing field by requiring them to... ...Read more »

ACCC accepts brewery undertaking on ‘misleading’ beer labelling
April 30, 2014

The ACCC has accepted brewery undertakings about 'misleading' beer labelling on Byron Bay Pale Lager The Australian Competition and Consumer Commission has accepted a court enforceable undertaking from Carlton & United Breweries (CUB) following concerns that CUB incorrectly represented that Byron Bay Pale Lager was brewed by a small brewer in Byron Bay. CUB has also paid two Infringement Notices to the value of $20,400. In 2013, CUB began supplying Byron Bay Pale Lager with labelling... ...Read more »

Fanta Flavour Lab returns to create and promote new Fanta flavours
April 22, 2014

Fanta has re-launched its 'Flavour Lab' Soft drink brand Fanta has announced the return of its promotion, the Fanta Flavour Lab, and called on Australian teens to ‘Mix, Name and Share’ their own Fanta Flavour combinations. Coinciding with the launch of the campaign, Fanta has also rolled out a limited edition flavour, Fanta Strawberry Kiwi, which the brand said has a “tangy” taste. “Building on last year’s successful campaign, we’ve brought the Fanta Flavour Lab back to give... ...Read more »

Coles gives undertaking to ACCC for misleading YouTube video on Coles Brand Milk
April 7, 2014

Coles has given an undertaking to the ACCC about its Coles Brand Milk YouTube video The Australian Competition and Consumer Commission (ACCC) has accepted a court enforceable undertaking from Australian supermarket group Coles following an investigation into a video and cartoon called ‘Our Coles Brand Milk Story’, which was published on social media. The ACCC had investigated complaints from dairy farmer organisations about representations made in 2013 in the cartoon and video about the impact... ...Read more »

Woolworths poaches Coles’ marketer and expands marketing team
March 26, 2014

Woolworths has revamped its marketing team Australian supermarket giant Woolworths has announced new appointments to its marketing team, the addition of a new advertising agency to its roster, and a new focus on ‘customer experience’. Woolworths has appointed Tony Phillips, who previously worked in marketing and communication for Woolworths’ rival Coles, as Chief Marketing Officer. Before the appointment with Woolworths, Mr Phillips worked for Coles for seven years in the roles of General... ...Read more »

Australian chicken brands and peak body caught by Court for ‘free to roam’ claims
July 10, 2013

The Australian Federal Court has found processors and suppliers of Steggles branded chicken products, engaged in “false, misleading and deceptive conduct” in describing on product packaging and in advertising that its meat chickens were ‘free to roam’ in large barns when this was not the case. The Australian Chicken Meat Foundation Inc (ACMF), the peak industry body for Australia’s chicken meat industry, was also found to have engaged in “false, misleading and deceptive conduct”, by... ...Read more »

Kellogg’s pulls TV ads after Obesity Policy Coalition complaint
July 8, 2013

Cereal manufacturer Kellogg’s Australia has been forced to withdraw two television advertisements after a complaint from health advocacy group the Obesity Policy Coalition (OPC) was upheld by the Advertising Standards Bureau (ASB). The ASB found the two variants of advertisements for Kellogg’s LCM product, featuring animated dinosaurs, snails, children’s voices and fantasy themes, were “directed primarily to children” and were therefore in breach of the Responsible Children’s Marketing... ...Read more »

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