Advertising on shopping trolleys and supermarket receipts is effective on young Australian consumers, Roy Morgan Research
July 18, 2016

A new study from Roy Morgan Research has found shopping trolley and supermarket receipt advertising is more effective on young Australians than older ones. Examining both trolley advertising and advertising on receipts, Roy Morgan Research found 18.8 per cent of Australians aged 25 – 34 usually notice shopping trolley ads whilst only 5.7 per cent of shoppers aged 65 and older said they noticed the ads. Australians aged 25 – 34 are also more likely to use the special offers included on the back... ...Read more »

Agreement to restrict advertising of infant formula announced, ACCC
July 18, 2016

The Australian Competition and Consumer Commission (ACCC) has re-authorised the “Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement” (MAIF) for another five years. The agreement prohibits infant formula being advertised as suitable for babies under 12 months of age. It aims to promote the health benefits of breast milk. While the ACCCC said most were happy to see the agreement to continue, there was debate over how long the agreement should be next put in place for. “After... ...Read more »

Lamb adverts makes Ad Standards Top 10 most complained about ads of first half of 2016
July 11, 2016

Meat and Livestock Australia (MLA) has made the Advertising Standards Bureau’s top ten most complained about ads list for the six months ended 20 June 2016. The Australian meat industry representative group received three placings in the list, all relating to its ‘Operation Boomerang’ Australian Day campaign which encouraged Australians to eat more lamb. The advertisement, which made its debut in January 2016, features SBS newsreader, Lee Lin Chin and depicts a recovery effort to bring Australians... ...Read more »

Mondelez International and Facebook work together on new social media technology
June 27, 2016

Mondelez International, the owner of the Cadbury brand in Australia, is renewing its global strategic relationship with social media platform, Facebook. The agreement covers 52 countries including Brazil, France, India, Indonesia, the U.K., the U.S. and the Gulf States. Mondelez, which owns numerous food brands including Cadbury and Oreo, says it will be an early user of Facebook’s newly announced ‘Audience Insights API’, a platform which allows businesses to find out more information about... ...Read more »

Powerade launches Rio 2016 Olympic Games marketing campaign
June 15, 2016

Coca-Cola South Pacific has launched its Powerade 2016 Rio Olympics marketing campaign. Powerade first debuted at the 1992 Barcelona Olympics and has a 24 year cross-promotional relationship with the Olympic Games. The multi-million-dollar campaign will feature Australian Olympian and basketball player, Andrew Bogut, who will appear on bottle packaging. The campaign will also include the launch of a ‘limited edition’ Mandarin flavour of Powerade ION4. Brand Manager for Powerade, Sonja McCarthy,... ...Read more »

“We grow it, we sell it, you save” claim not misleading says Ad Standards
June 1, 2016

  A complaint against Spudshed, a chain of supermarkets in WA, has been dismissed. The complainant alleged that the slogan, “We grow it, we sell it, you save”, as used in two TV advertisements, “is an out and out lie”. Although the whole complaint was not disclosed, the usage of the slogan alongside the advertisement of products that could not be grown, such as bottled water and chocolate, appeared to be one basis of the complaint. Spudshed’s defence Spudshed defended the use of... ...Read more »

Sydney man fails in bid to trademark “McKosher”
May 23, 2016

A Sydney lawyer has lost his bid to register the trademark “McKosher”. Mark Glaser, of Scottish-Jewish descent, intended to use the trademark in conjunction with a restaurant.  Glaser’s application was opposed by McDonald’s Corporation before the Australian Trade Marks Office. A delegate of the registrar of trademarks heard both parties and ultimately refused to register “McKosher” as a trademark. Glaser pointed to his heritage, arguing that “McKosher” is a surname of Scottish origin.... ...Read more »

Coles switches media agency for the first time in over a decade
May 18, 2016

Coles supermarkets is changing its media agency for the first time in 13 years after a competitive tender process. Since 2003, Coles has contracted Universal McCann (UM) but as of 1 July it will switch to OMD Melbourne. The new arrangement will see OMD work on media for Coles supermarkets and its affiliate liquor stores Liquorland, Vintage Cellars and First Choice. The contract does not include any other Wesfarmer owned retail chains. OMD is a subsidiary of the Omnicom Group based in New York. OMD... ...Read more »

McCain pizza commercial breaches Advertiser Code of Ethics, ASB releases it decision
April 26, 2016

The Australian Advertising Standards Board (ASB) has decided a McCain pizza advertisement is in breach of the Advertiser Code of Ethics. The ASB said the television advertisement is in breach of Section 2.6 of the Code as it could be interpreted as condoning stealing. The 30 second commercial sees a man steal a pizza from a delivery driver so he can conduct a blind test taste against McCain’s new “Takeaway” frozen pizza range. The pizza is stolen from the back of the delivery vehicle whilst... ...Read more »

Different food industry responses to Free Range Egg Farms misleading claim fine
April 18, 2016

Responses to last week’s Australian Federal Court’s decision to impose a $300, 000 penalty on Free Range Egg Farms (FREF) has attracted a strong reaction in food industry and food compliance circles. In a decision handed down on the 15 April 2016, the Federal Court determined that the eggs supplied by FREF were not free range eggs and fined the company plus awarded that it must pay the Australian Competition and Consumer Commission’s (ACCC) legal costs. Decision a ‘bit rough’: Food compliance... ...Read more »

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