Simplot’s Birds Eye uses Facebook app for Mothers Day
May 8, 2013

Australian frozen foods brand Birds Eye has launched a Facebook app as part of its social media campaign to celebrate Mother’s Day on 12 May 2013. The Birds Eye brand, which is owned by leading food manufacturer Simplot, named this social media app ‘The Mumometer’, and said the app is part of its feminising campaign to celebrate the hardworking mothers of Australia. Simplot invites Mums to the Birds Eye Australia Facebook page and to answer a couple of basic questions to find out “how many... ...Read more »

How good is the GoScan app? A marketer’s independent analysis
April 10, 2013

Recently Australian Food News reported the launch by barcode company GS1 of its own mobile phone app, GoScan, designed to let consumers access extra information about products. The GoScan iPhone app allows consumers to rapidly and easily access trustworthy information about a product. Jay Dillon, an independent marketing consultant, has written a guide for food marketers on how best to use the app. Mr Dillon told Australian Food News there are plenty of apps in the market that can read barcodes and... ...Read more »

Outdoor advertising industry growth
April 10, 2013

The outdoor advertising industry in Australia has had a good start to the year, recording 3.8 per cent growth, from an increase in sales revenue to $122.1 million, according to first quarter figures from the Outdoor Media Association (OMA). The first quarter 2013 sales revenue is up from $117.6 million for the same period in 2012. The Out-of-Home (OOH) industry ended 2012 with overall growth of close to 2 per cent and for the first time reached $500 million in revenue. “Growth in the first quarter... ...Read more »

FoodLegal launches new series of intensive workshops
March 21, 2013

Leading food compliance consultants FoodLegal today announced a new program of intensive workshops. Bookings for the half day intensive workshops to be run in both Sydney and Melbourne began today. Registration forms are available here. There are two separate courses: 1. FoodLegal’s  ‘Swim between the flags’ workshop on marketing principles of compliance with Australian Consumer Law. One session each in Sydney and Melbourne Fri 24th May:  The RACV Club, 8.45am-1pm , 501 Bourke St, Melbourne Mon... ...Read more »

Luv-a-Duck in ACCC gun-sight
March 18, 2013

Poultry manufacturer Luv-a-Duck Pty Ltd is being taken to the Federal Court of Australia by the Australian Competition and Consumer Commission (ACCC). The ACCC says the company’s claims that its ducks are ‘range reared and grain fed’ are false, misleading and deceptive. Luv-a-Duck claims on its packaging, website and brochures that its birds are ‘grown and grain fed in the spacious Victorian Wimmera Wheatlands’. But the ACCC alleges this is not true and that the ducks do not “have substantial... ...Read more »

Domino’s Pizza to “close for an hour” on Saturday 9 March for “specialised training”
March 6, 2013

Australian-owned and operated Domino’s Pizza Enterprises Ltd will close all its stores across Australia for an hour on Saturday 9 March 2013 for specialised training. Domino’s are remaining mum about exactly what the training will be, but say the move is “the first step in the making of something big”. “What we are planning and training for is the biggest initiative we’ve launched in years and in order for us to meet this challenge, set the bar high and get it right – this closure needs... ...Read more »

“Schweppervescence” revival in new Schweppes campaign
February 20, 2013

Schweppes Australia has launched a new ad campaign to promote the process which gives its soft drinks their “Schweppervescence.” The 60 second video advertisement features two people tumbling through mountains and forests to a dramatic soundtrack that ends with them landing in water and emerging to the surface with the caption “This is Schweppervescence.” Ben Goss, senior brand manager at Schweppes, told creative media outlet Mumbrella that Schweppes had always been about “the sensory experience.” “The... ...Read more »

Yellowglen’s appeal sparkles in re-launch campaign
February 13, 2013

Australian sparkling wine brand Yellowglen has repositioned itself in a new campaign as “Australia’s Premier House of Sparkling.” With a new website, video marketing and an extravagant competition, Yellowglen’s re-launch aims to market it as Australia’s “premier” sparkling wine. The new campaign gives Australian customers the chance to win a gem from the virtual “House of Sparkling” chandelier on the website. Gems include diamonds, sapphires and rubies and are valued at over $8,500... ...Read more »

SodaStream ad banned for attack on Coke and Pepsi
February 11, 2013

US-based soft drink company SodaStream has challenged rival companies PepsiCo and Coca-Cola in its latest campaign, which features an advertisement banned from being aired at the Super Bowl. The SodaStream ad features Coke and Pepsi deliveries of soft drink bursting into pieces, while a customer makes a soda with a SodaStream machine from his own home. PepsiCo and Coca-Cola were both major sponsors of the Super Bowl, and US TV network CBS chose not to run the advertisement. Another SodaStream ad... ...Read more »

Europe’s probiotic industry in ‘smooth’ decline, NutraIngredients report shock
January 30, 2013

Following years of success in the European Union, Europe’s probiotic foods and supplements industry is expected to experience a €130 million decline over the next five years. The pronouncement comes from Euromonitor’s Health and Wellness Editor Ewa Hudson ahead of the presentation she will be delivering at next week’s Probiotech & Microbiota 2013 conference in Brussels. Ms Hudson spoke exclusively with NutraIngredients to inform them that Europe’s probiotic industry decline was likely... ...Read more »

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