Woolworths poaches Coles’ marketer and expands marketing team
March 26, 2014

Woolworths has revamped its marketing team Australian supermarket giant Woolworths has announced new appointments to its marketing team, the addition of a new advertising agency to its roster, and a new focus on ‘customer experience’. Woolworths has appointed Tony Phillips, who previously worked in marketing and communication for Woolworths’ rival Coles, as Chief Marketing Officer. Before the appointment with Woolworths, Mr Phillips worked for Coles for seven years in the roles of General... ...Read more »

Australian chicken brands and peak body caught by Court for ‘free to roam’ claims
July 10, 2013

The Australian Federal Court has found processors and suppliers of Steggles branded chicken products, engaged in “false, misleading and deceptive conduct” in describing on product packaging and in advertising that its meat chickens were ‘free to roam’ in large barns when this was not the case. The Australian Chicken Meat Foundation Inc (ACMF), the peak industry body for Australia’s chicken meat industry, was also found to have engaged in “false, misleading and deceptive conduct”, by... ...Read more »

Kellogg’s pulls TV ads after Obesity Policy Coalition complaint
July 8, 2013

Cereal manufacturer Kellogg’s Australia has been forced to withdraw two television advertisements after a complaint from health advocacy group the Obesity Policy Coalition (OPC) was upheld by the Advertising Standards Bureau (ASB). The ASB found the two variants of advertisements for Kellogg’s LCM product, featuring animated dinosaurs, snails, children’s voices and fantasy themes, were “directed primarily to children” and were therefore in breach of the Responsible Children’s Marketing... ...Read more »

Consumers lose interest in Coles price drop campaign
July 3, 2013

The number of consumers who associate Australian supermarket group Coles with low prices has dropped in the last twelve months, according to findings from market research organisation Roy Morgan Research. According to Roy Morgan, almost 45 per cent of Coles customers believe the supermarket has low prices, which is just two points ahead of Woolworths’ customers. This is a drop for Coles from 1 in 2 customers in 2012 saying the supermarket had low prices. By comparison, in 2012, 40 per cent of Woolworths... ...Read more »

Early bird entry for innovative Product of the Year Awards 2014
July 1, 2013

Early bird entries for the fifth annual Product of the Year Awards close on 5 July 2013. The annual awards recognise the most innovative products on the Australian market, with the winner selected by more than 11,000 shoppers in Australia’s biggest independent consumer survey. Entries received by 5 July 2013 will receive a $500 discount. To be eligible for entry, products must be a new launch, or an existing product or brand that relaunched between January 2012 and August 2013. Examples of a relaunch... ...Read more »

“Health claims” of the absurd: Nando’s ‘perimedic’ marketing campaign
June 26, 2013

Fast food restaurant chain Nando’s latest instore marketing promotion in Australia seems to poke fun at the topic of food health claims by adopting a tongue in cheek approach for marketing its own sauces. The marketing of Nando’s range of ‘Peri’ flavoured sauces, to accompany meals or used in meal-preparation, is served in a “Peri-medical” kit and carries the label brand of “Peri-cetamol”. The Peri-cetamol label reads: “Use Peri-cetamol for: Fast and effective relief from bland... ...Read more »

WA police chief calls for new alcohol laws, while AARB report says self-regulation has failed
June 19, 2013

Western Australian (WA) Commissioner of Police Karl O’Callaghan says alcohol advertising should be banned during sport broadcasts because they cause “far more harm” than betting promotion. The comments come after a new report found that self-regulation of alcohol advertising is “failing”. New policy responses needed to address ‘alcohol toll’ A vocal proponent of effective measures to tackle the “growing alcohol toll” in WA, Commissioner O’Callaghan was delivering the keynote address... ...Read more »

Coles forces prices on “big” brands to go ‘Down Down’
May 13, 2013

Australian supermarket Coles has announced that some popular Australian brands will among a list of 40 new products to be added to its ‘Down Down’ savings list. The latest ‘Down Down’ price reduction features some iconic brands, including Vegemite, Old El Paso, Milo and Kellogg’s Cornflakes. The latest ‘Down Down’ campaign will feature rock band Status Quo with a unique version of the song ‘Whatever You Want’. The popular brands will receive their own version of the song in the... ...Read more »

The emergence of new ‘concept stores’ on supermarket real estate
May 13, 2013

Major Australian supermarkets appear to be gradually moving towards new store formats that will offer additional services or attempt to create a more ‘market-style’ environment. Woolworths recently advertised positions available for qualified butchers for its “exciting new concept stores”. Woolworths supermarkets also appear to be gradually changing their approach to the format of stores, perhaps in an attempt to emulate its rival Coles’ strategy of focusing on the customer in-store ‘experience’. In... ...Read more »

Coca-Cola US pitches lower calorie products in attempt to fight obesity
May 13, 2013

Global soft drink company Coca-Cola has said it will work to make its beverages lower-calorie, and make nutrition information more widely available on its products globally. The US-based Company already has diet drinks available in most markets around the world, but they are not always as readily available in emerging markets such as China. Coca-Cola said the goal is to have diet options available wherever regular versions are sold, and to have cans and bottles of its soft drinks display nutrition... ...Read more »

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