ACCC proposes to re-authorise infant formula marketing code
November 4, 2015

The Australian Competition and Consumer Commission (ACCC) has proposed to re-authorise an agreement that prohibits the promotion of infant formula to the public.   The ‘Marketing in Australia of Infant Formula’ (MAIF) agreement is handled by the Infant Nutrition Council in Australia and also governs interactions between infant formula manufacturers, importers and health care professionals. It is a self-regulatory code which has been authorised since 1992.   “The MAIF Agreement is... ...Read more »

Absolut Vodka’s innovative marketing approach
November 4, 2015

Absolut Vodka is taking an innovative approach to marketing its latest product, Absolut Botanik.   Utilising technology, the company is encouraging consumers to purchase either a four pack or single bottle out of its new pre-mixed Botanik vodka range. Customer are then given the option of taking a photograph of their receipting and sending it to Absolut Vodka for a full recommended retail price refund.   Shopitize, the UK orginated external agency responsible for the idea, says the marketing... ...Read more »

Halloween campaign in Australia coincides with Australian WWI history
October 28, 2015

Coca-Cola South Pacific has launched a multi-channel advertising campaign for Fanta to promote Halloween in Australia.   Halloween, also known as AllHalloween or All Hallows’ Eve, is a yearly celebration observed in the United States and a number of other countries on the 31 October. Although 31 October coincides with the Western Christian feast of All Hallows’ Day (hence the name “Halloween”), its origins actually derive from an ancient, pre-Christian Celtic Festival of the dead. So,... ...Read more »

Consumer advocacy group CHOICE criticises food companies over canteen certifications
October 19, 2015

Consumer advocacy group CHOICE ha hit out against some of Australia’s biggest food companies saying the companies are misleading consumers by using self-made canteen certifications.   Street’s Paddle Pops and Arnott’s Tiny Teddies are among the foods CHOICE say use self-made canteen certifications.   “CHOICE found 17 different industry-made certifications that have manipulated the school canteen guidelines to promote nutrient-poor and processed foods,” says CHOICE spokesperson... ...Read more »

Woolworths ‘Cheap Cheap’ campaign pushed out the window
October 19, 2015

Woolworths is replacing its ‘Cheap Cheap’ marketing campaign with a new campaign taglined ‘Always at Woolworths’.   The new campaign marks a change in direction with Woolworths driving the message that it is not just lowering prices but will always be price competitive.   One of the new commercials features a family eating pasta and the line ‘At Woolworths we know Tuesday night is always pasta night’  before promoting its Dolmio pasta sauce as being always available... ...Read more »

James Boag tunes into new marketing campaign
October 19, 2015

Lion beverage James Boag has launched a new marketing campaign featuring an instrument that turns meteorological readings into musical symphonies.     Hoping to promote its Tasmanian heritage, James Boag created the instrument which includes nine bronze singing bowls and a central ‘tongue drum’. Data from a weather station, including wind speed, humidity and atmospheric pressure, is feed into the instrument in order to create a symphony of drumming and chiming.   Jack Mesley, Lion... ...Read more »

EU releases update on evaluation of health claims regulations
October 12, 2015

The European Commission (EC) on 7 October 2015 published an update on an evaluation of issues on nutrition and health claims regulations.   The evaluation considers two specific areas of the EU’s regulatory system: nutrient profiles, and health claims on plants and their preparations added to foods.   Both areas form part of the Regulation (EC) No 1924/2006 (the EU Regulation) which governs nutrition and health claims throughout the EU.   Both of the key areas are ones which have... ...Read more »

FoodLegal’s most popular workshop is back in Sydney and Melbourne
October 7, 2015

Back by popular demand, food law expert consultants FoodLegal will run more sessions of their training workshop on the Health Claims Standard of the Australia New Zealand Food Standards Code.   The FoodLegal intensive workshop, “Harnessing the new Health Claims Standard: Opportunities in marketing the healthy angle of foods”, addresses the new Health Claims Standard and how it is likely to affect marketing of products.   The workshop includes issues such as the nutrient profiling criteria,... ...Read more »

Free-range egg labelling consultation begins
October 5, 2015

The Australian federal government has today started consultations on free-range egg labelling.   The process has began with a paper released by the Hon. Kelly O’Dwyer MP on behalf of Australia’s consumer affairs minister.   Consumer advocacy group CHOICE has come out in support of the consultations and says that the paper already outlines several options for clearer labelling.   “As the consultation paper shows, an increasing number of Australians are paying a premium for... ...Read more »

Ski D’Lite relaunches with 25 per cent less sugar
October 5, 2015

Ski Di’Lite yoghurt has been relaunched with 25 per cent less added sugar.   The yoghurts will continue to be low-fat and come in a variety of flavours including strawberry, smashed berry and peach & mango.   A new marketing campaign will accompany the relaunch. Titled ‘Practically Perfect’ it will focus in on Australian mothers trying to do their best in raising their children.   Advertising efforts will include a video in which children recognise their Mum as being perfect... ...Read more »

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