Energy drinks sales skyrocket in UK despite health concerns
October 20, 2014

Energy drinks sales skyrocket in UK despite health concerns Over half of UK consumers believe energy drinks are bad for ier health, but sales of the drinks are reaching record levels anyway, according to global market research organisation Canadean. Canadean said that to secure the success of this fast-growing market, producers would need to come up with ‘healthier’ recipes and ingredients. A new survey by Canadean revealed that almost one in 10 UK consumers consume energy drinks, with... ...Read more »

McDonald’s Australia to move towards using cage-free eggs by end of 2017
September 17, 2014

McDonald’s Australia to move towards using cage-free eggs by end of 2017 Fast food restaurant giant McDonald’s Australia has announced that it will move towards using cage-free eggs by the end of 2017. McDonald’s Australia said it was working with its suppliers towards the switch to cage-free eggs in its 900 restaurants across the country. “This is part of a broader animal welfare initiative, which we will share more details on in the coming weeks,” McDonald’s Australia announced on its... ...Read more »

Cadbury launches flavour-matching Facebook-powered vending machine
July 16, 2014

Cadbury launches flavour-matching Facebook-powered vending machine Confectionery giant Cadbury Australia has launched new technology that gives Australian consumers the opportunity to find out what chocolate flavour they are best matched to, based on their Facebook profile. To bring this to life, Cadbury and advertising agency Red Agency has created the world’s first flavour-matching Facebook-powered vending machine. ‘The Joy Generator’ lets users log in to their Facebook profile and receive... ...Read more »

Consumers using social media while dining out moves into the mainstream in the US
June 10, 2014

Consumers using social media while dining out moves into the mainstream in the US Any social media feed is likely to be dominated by a core group of consistent regulars: babies, weddings, pets and food. Posting food pictures has gone beyond a few fringe foodies and is infiltrating the mainstream in the US, according to market research organisation Mintel. Of those who had dined out in the past and who used social media, 13 per cent said had posted a food or drink picture to social media. This equated... ...Read more »

Coles gives undertaking to ACCC for misleading YouTube video on Coles Brand Milk
April 7, 2014

Coles has given an undertaking to the ACCC about its Coles Brand Milk YouTube video The Australian Competition and Consumer Commission (ACCC) has accepted a court enforceable undertaking from Australian supermarket group Coles following an investigation into a video and cartoon called ‘Our Coles Brand Milk Story’, which was published on social media. The ACCC had investigated complaints from dairy farmer organisations about representations made in 2013 in the cartoon and video about the impact... ...Read more »

Australian takeaway coffee lids with heat sensor seeks crowdfunding to expand to US
January 15, 2014

Smart Lids hope to expand to US market using crowdfunding Australian packaging firm Smart Lid Systems is hoping to expanded their heat sensitive takeaway coffee lids to the US, making the lids available directly to US households through an Indiegogo Crowdfunding Project. The Smart Lid is available in a variety of consumer and commercial quantities through the Indiegogo website from 13 January 2014. The crowdfunding project aims to raise the $20,000 working capital the Company said it will need to... ...Read more »

Coca-Cola bumped from global top brand spot by Apple
October 7, 2013

For the first time in the history of brand consultancy Interbrand’s Best Global Brands report, beverage giant Coca-Cola has been pushed from the top spot by computer company Apple. The Best Global Brands report is published yearly, and identifies the top 100 most valuable global brands. Before 2013, Coca-Cola held the number one position for 13 consecutive years. In 2013, Coca-Cola ranked third, behind Apple and Google. “Every so often, a company changes our live – not just with its products,... ...Read more »

Social media campaign leads to supermarket shelf-space
July 29, 2013

Supermarket group Coles has announced it will stock a range of products from social enterprise Thankyou, after a two-week social media campaign that asked consumers to show the major supermarkets their support for Thankyou’s food and beauty products. Thankyou said it met with Coles on Friday 26 July 2013, and the supermarket delivered its decision only hours later. The Organisation said it was “astounded” by the speed of the decision. “Veterans of the retail industry advised us that, even... ...Read more »

Social media campaign publicity creates incentive for supermarkets
July 17, 2013

Australian social enterprise Thankyou has launched a social media campaign in a push to get supermarket giants Coles and Woolworths to stock its products, including its new range of body care and food products. Thankyou, formerly known as Thankyou Water, said if Coles and Woolworths were to stock its products, it would potentially “help millions of people around the world”. The social enterprise was founded in 2008 by university students to sell a bottled water product in order to generate funds... ...Read more »

Leggo’s social media ‘People’s Cookbook’
May 27, 2013

Australian producer of Italian-style foods, Leggo’s, is set to launch what it calls a ‘People’s Cookbook’, with recipes sourced from fans on the Company’s Facebook page. Leggo’s, which is a division of Simplot Australia Pty Ltd, says it has produced cookbooks since the 1920s, but “this new edition marks a change in the way that home cooking has become a shared and social experience”. Aspiring chefs and every day cooks alike are invited to upload their favourite original recipe to... ...Read more »

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