Häagen-Dazs ice cream is returning to Australia
March 21, 2016

Häagen-Dazs ice cream will be sold in Australian supermarkets again after being removed 12 years ago. The American brand was first introduced to Australians by Philsbury in 1999 but it was removed five years after its launch due to poor sales. Despite being taken away from Australian freezer aisles, General Mills Australasia Managing Director Joe Ens says the timing is now right for a return. “A lot has changed in the Australian market in the last 12 years – social media barely even existed... ...Read more »

How social media can generate growth for your food business
March 16, 2016

When I was studying to become a dietitian, a gram was an essential measurement used to create the perfect nutrition concoction to feed a critically ill patient who required total parenteral nutrition. Fast forward almost two decades and a “gram” now has the power to reach thousands of people and influence many more on the very successful platform Instagram. Likes and comments on Instagram are 50 times higher than Facebook and Twitter. It’s one thing to use Instagram to show off your well-staged... ...Read more »

Aldi social media campaign hijacked
February 1, 2016

Aldi Australia has discovered the danger in asking social media followers to ‘fill in the blank’ when a Twitter post was hijacked last Friday.   Asking followers to fill in the blank to the question “I became an ALDI lover when I tasted ______ for the first time”, the supermarket quickly received some undesirable responses. Comments ranged from ones of a sexual nature to others already recognising the trouble the Tweet may cause the supermarket. One tweet for example said “@ALDIAustralia... ...Read more »

The great egg debate, FSANZ addresses concerns
January 13, 2016

Issues of food safety were highlighted earlier this week when a handful of Coles customers asked the supermarket through social media to start storing its eggs in fridges to help prevent food poisoning. With some of the consumers going so-far as to claim they will not be shopping at the supermarket until eggs are refrigerated like competitor Woolworths, Coles was left to defend itself responding to some of the messages by saying it was following all of Australia’s food safety standards.   So... ...Read more »

Top global food and drink trends for 2016
October 21, 2015

Global market research company Mintel has released its food and drink trend predictions for 2016.   From food alternatives going mainstream to matching DNA and diets, consumers can expect many innovations in product development and strengthening of several ongoing trends in the market place.   Here are the predictions:   Vegetarian alternatives to go mainstream   Mintel says that dairy, gluten and meat alternatives will no longer just be consumed by those with dietary needs.... ...Read more »

Coffee drink choice human profiling patterns shown
October 5, 2015

Social media platform Twitter has released data revealing lattes as its Australian user’s coffee of choice.   The finding were based off how often users tweeted about coffee between the 1 August and the 23 September 2015.   Twitter was also able to monitor its users to find that Australian tweets about coffee peak at 9am each day.   Australian Twitter users favourite coffees:   Latte Espresso Mocha Cappuccino Iced coffee Flat white Decaf Long Black Black Coffee Double... ...Read more »

Online food-review website shuffle as Zomato supersedes Urbanspoon
June 4, 2015

The world of online food reviewing changed for Australians this week. The world of online food reviewing changed for Australians this week. Earlier in January this year, popular food review website, Urbanspoon, announced that Indian competitor, Zomato, had acquired the company for US$52 million. From Monday this week, Urbanspoon is no longer, and all its pre-existing users have been migrated over to Zomato. When users go to log onto Urbanspoon they are instead greeted with the Zomato logo and a message... ...Read more »

Food innovation challenge in Foodservice Australia upcoming show
May 20, 2015

Innovation will be on display at this years Foodservice trade show held at Melbourne’s Royal Exhibition Centre between the May 31 – June 2nd. Exclusively held for those in the restaurant, catering and bakery sectors, the event will host 180 industry suppliers and will have free seminars plus workshops. “Plenty of people in the hospitality industry are so busy working in their business, they don’t have time to work on their business,” says Exhibition Director Tim Collett. The exhibitions... ...Read more »

Woolworths in hot water over Anzac campaign
April 15, 2015

Woolworths in hot water over Anzac campaign Australian supermarket giant Woolworths may face a $50,000 fine over a social media campaign that used the word ‘Anzac’ in connection with the Woolworths’ slogan “Fresh Food People”. The social media campaign, which Woolworths called “fresh in our memories”, encouraged Australian consumers to share a memory of someone affected by war to commemorate the centenary of the World War 1 Gallipoli campaign. The campaign asked people to change their... ...Read more »

SPC rolls out fruit products with real families on the cans
April 8, 2015

SPC rolls out fruit products with real families on the cans Food brand SPC has introduced new labels across its range of brands and an accompanying social media campaign that highlight some of its farmer-suppliers. Featuring six real-life Victorian farming families – who each grow food products for SPC – the Company said the initiative “recognises that consumers want assurance that the food they eat is locally grown”. “We know consumers want to know who grows their food and we’re... ...Read more »

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