Woolworths expands its private label ice cream offerings
August 26, 2015

Woolworths has expanded its private label ice cream product range.   Australian Woolworths supermarkets are now selling the following new ice creams:   Apple Tumble  500ml tub – apple flavoured ice cream with a sweet apple sauce swirled throughout and biscuit crumble Aussie Caramite 500ml tub – caramel ice cream with a small amount of vegemite flavour Nuts About You  500ml tub – caramel chocolate ice cream with roasted peanuts and caramel Popcorn Date Night 500ml... ...Read more »

Woolworths and Dan Murphy’s recognised for catalogue marketing excellence
August 26, 2015

The ACA Board at the awards ceremony. Woolworths Supermarkets and its Dan Murphy’s liquor division have been recognised for their success in catalogue marketing at the Australasian Catalogue Association (ACA) 24th annual awards.   The 2015 awards were held on the 21st August 2015 in Melbourne and saw Woolworths win the heavily contended Supermarkets award for ‘Meadowbrook’s Fresh Food People’ campaign produced by Leo Burnett. To win the award, Woolworths competed against: Coles with... ...Read more »

Fountain Sauce launches AFL jersey-coloured packaging
August 19, 2015

Fountain Sauce have changed up their tomato sauce bottles to feature the footy team jersey’s of all 18 AFL teams.   Coinciding with the Australian Football League annual finals season that comes around in the month of September, shoppers will be able to buy a sauce bottle ‘wearing’ their team’s jersey.   The jerseys only feature on Fountain’s plastic bottles and has been done in partnership with the AFL.   “Watching the AFL at home with a pie and sauce is practically... ...Read more »

Woolworths introduces new Kylie Kwong meal range
July 29, 2015

Woolworths has joined with celebrity chef, Kylie Kwong, to introduce a new ready-to-cook meal range. The meals are all Chinese-cuisine inspired and include dishes such as stir fried beef with black bean sauce and chilli sauce, stir fried chicken with cashew nuts, crispy chicken sweet and sour and vegetable fried rice. Kylie Kwong is third-generation Chinese Australian. She has published a number of cookbooks, has hosted her own television cooking show and has appeared on Masterchef Australia. Ready-to-cook,... ...Read more »

CHOICE says Coles on top in country of origin labelling
July 27, 2015

Australian consumer advocacy group CHOICE has analysed the country of origin claims for more than 320 packaged supermarket products in Australia. The range of products analysed for Country of Origin statements on their labels  from curries to crumbed fish and yet 60% of the products did not reveal where the ingredients  were actually sourced. On the other hand Coles did better in providing useful Country of Origin label information than the other supermarkets. Further details are set out below. CHOICE’s... ...Read more »

Woolworths promote ‘odd bunch’ vegetables in new advertising campaign
July 27, 2015

Australia’s biggest supermarket chain Woolworths is promoting its ‘Odd Bunch’ vegetable range in a new television advertising campaign. The ‘Odd Bunch’ is what Woolworths is calling the odd-shaped vegetables which the supermarket has begun selling at cheaper prices than its premium produce. The two advertisements say that even though the vegetables might not look as good as others, there is nothing wrong with eating them, especially if you are planning to chop or blend your vegetable. Woolworths... ...Read more »

Woolworths ‘Earn and Learn’ is back
July 22, 2015

The Woolworths ‘Earn and Learn’ program has returned for 2015. Similar to previous years, Woolworths shoppers can earn resources for schools and education centres by spending money with the supermarket. How it works For every $10 customers spend in store or online a sticker will be earnt. The program excludes liquor, tobacco and gift card purchases. Shoppers should then place the stickers on a provided sticker sheet and once completed the sheet can be handed into the primary school, high school... ...Read more »

Arnott’s expands Tim Tams range plus a new edition product celebrates 150 years old
July 15, 2015

Arnott’s Tim Tam has released a new ‘adults-only’ flavour, Three Bean. At the same time as releasing its new Tim Tam, Arnott’s has also introduced a limited-edition tin with biscuits included, to mark 150 years since the establishment of Arnott’s. The Three Bean Tim Tam is a mix of ground coffee, vanilla and cocoa beans dipped in dark chocolate. Arnott’s say it made the new flavour to meet Australia’s growing love for coffee. The biscuits are available now for a limited-time and is... ...Read more »

Aldi opens up on its fantastic profits, without fantasy on tax
July 13, 2015

Aldi has opened up about its profits and taxes in a submission to the Federal Senate inquiry into tax avoidance. In the submission, Aldi outlined how much it earnt and how much tax it paid to the Australian Taxation Office (ATO) between 2010 and 2013. Unlike Coles, Woolworths and Metcash, Aldi supermarkets are privately owned and accordingly do not have to reveal profits figures in the public domain. However, the supermarket’s submission comes after Wesfarmers Chief Executive Richard Goyder made... ...Read more »

Coles gain on Woolworths at the deli counter
July 8, 2015

Coles is thinly slicing off an ever bigger share of the $4.7b annual Australian delicatessen market, but Woolworths remains Australia’s number one retailer for fine food delicacies, the latest retail data from Roy Morgan Research shows. Over the last five years, Roy Morgan Research has surveyed over 72,000 Grocery Buyers (14+) half of whom had made a recent purchase from a deli aisle or counter. In the 12 months to March 2015, 6.7 million Australian grocery buyers together spent around $91m on... ...Read more »

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