Supermarkets hit Australia’s TV screens with competing Christmas campaigns
November 18, 2015

Woolworths, Coles and Aldi have released the first of their respective supermarket Christmas advertisements for the upcoming festive season.   Woolworths’ campaign     Woolworths’ first Christmas advertisement includes a range of different families experiencing Christmas in their own way with footage in the advertisement looking as if shot on an iPhone to create a “home video” feel.   Humour comes across with a man setting up a Christmas tree saying “doing this without swearing... ...Read more »

Dan Murphy’s continues to dominate liquor retail market
November 16, 2015

Dan Murphy is blitzing its competition with a new study from Roy Morgan Research revealing 1.2 million Australians visit the store each week.   Once in a Dan Murphy’s store shoppers are not just spending their loose change either. Roy Morgan Research found that these 1.2 million shoppers are spending an average of AUD$61.00 each within any given seven day period.   The figures leave Dan Murphy’s, which is owned by Woolworths Limited, with a 23.9 per cent share of Australia’s alcohol... ...Read more »

Airtasker finds physical channels through Coles and Woolworths
November 16, 2015

Online seller of home and tradesperson services Airtasker will now be selling gift voucher cards through Woolworths, Coles and Big W stores.   Although Airtasker business model is an online model, this latest campaign indicates that online sales is not the only marketing strategy for the company. Airtasker allows users to advertise odd jobs such as cleaning, moving furniture and repairs on its online platform. Other users can then respond to the call and advertise their skills and abilities... ...Read more »

Woolworths retreats over advertisement debacle
November 9, 2015

Woolworths has dug itself into a hole with its recent advertisement starring fitness lifestyle guru Michelle Bridges.   Despite Woolworths being long associated with it marketing concept of the ‘Fresh Food people’, Bridges appeared to suggest in a commercial that fresh produce growers are “freaks”.   The advertisement which was posted online last week saw celebrity personal trainer Michelle Bridges in a garden setting eating soil and saying “Like everyone, I grow my own vegetables.... ...Read more »

Supermarket history cycle begins again
November 9, 2015

The retail wheel just keeps turning.   There has certainly been plenty of comment around about the poor performance of Woolies, and the various reasons for it, and generally the Masters debacle  gets the blame.   Let’s have some context.   Bricks and mortar retail is a high fixed cost, low margin business requiring  volume sales with fast stock turn to be profitable. The difference between success and failure is in the details.   Woolworths was the master of the detail,... ...Read more »

The ‘Aldification’ of Woolworths is destroying its value
November 2, 2015

Woolworths shareholders have had a torrid couple of years. The company’s market capitalisation is down around a third since mid-2014 – quite a hit for a company once worth almost A$50 billion dollars. Today it forecast a 35% fall in half-year profit, sending its shares plunging by more than 9%.   The disastrous Masters foray is partly to blame. Conceived in oligopolitical hubris, Mastershas been an unmitigated disaster for Woolworths shareholders. They were right to expect far better from... ...Read more »

Woolworths launches new ‘Delicious Nutritious’ frozen meals
October 28, 2015

Woolworths has launched a new frozen meals range brand ‘Delicious Nutritious’.   This rhyming range has been designed and is co-promoted by celebrity personal trainer Michelle Bridges, and aims to let shoppers know of the range as health conscious frozen meal options.   Woolworths said it decided to create the range with Michelle Bridges after discovering that 90 per cent of Australians feel they do not eat enough vegetables.   Each meal has less than 450 calories, has three... ...Read more »

Cleaver’s meat goes ‘paleo’ in Australian supermarket campaign
October 28, 2015

Organic meat company Cleaver’s is now selling new sausage and beef burger options as part of its ‘paleo range’ for Australian supermarkets.   Cleaver’s paleo products were first launched earlier in 2015 but the Australian meat producer says it is expanding the range due to its popularity.   The paleo diet is based around eating whole foods such as meat, vegetable, nuts and fruit whilst cutting out processed and dairy foods.   Cleaver’s paleo meats campaign has been created... ...Read more »

Woolworths drops Qantas Frequent Flyer points in favour of in-store discount
October 26, 2015

Woolworths has announced major changes to its ‘Everyday Rewards’ loyalty program, axing the ability for shoppers to earn Qantas Frequent Flyer points.   Instead Woolworths customers will earn discount ‘dollars’ that are automatically deducted when they use their rewards card at the checkout.   The supermarket says that the new program will allow customers to earn discounts easily and orange stickers in-store will inform how much of a discount can be earnt on products.   Managing... ...Read more »

ACCC defends Food and Grocery Code
October 21, 2015

Australian Competition and Consumer Commission (ACCC) Chairman Rod Sims has come out in defence of the Food and Grocery Code  of Conduct (the Grocery Code of Conduct) despite accusing some retailers as not getting off to a great start in implementing the Grocery Code of Conduct.   Speaking at the Australian Food and Grocery Council (AFGC) Industry Leaders Forum in Canberra yesterday, Sims said the ACCC has been was confident the Grocery Code of Conduct can achieve its objectives despite Woolworths... ...Read more »

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