Four’N Twenty launches new convenience snack, bite-sized pie SLAMS
Australia’s favourite pie, Four’N Twenty, has launched a new range of bite-sized party pies for the convenience market. Four’N Twenty is part of the Patties Foods portfolio of brands, which also includes other iconic brands such as Nanna’s and Herbet Adams.
Four’N Twenty SLAMS are bite-sized party pies that are sold hot in packs of 8 through convenience stores nationally. The Company said the product was designed for “on-the-go” consumption. SLAMS come in three flavours, Classic Beef, Chicken, and Hawaiian Pizza.
The Company said Four’N Twenty SLAMS are “baked, not fried, and have no added MSG”.
Four’N Twenty SLAMS, in 110g packs of 8, for around $3, will be ranged in the hot food warmer at convenience stores nationally.
Four’N Twenty GM Marketing & Innovation, Stuart Smyth, said the SLAMS product filled a gap in the pastry market.
“Research shows that more consumers are snacking more often, and they are increasingly looking for a hot savoury snacking option away from home, particularly in the morning and afternoon,” Mr Smyth said.
“SLAMS are a great new way for consumers to enjoy the great Australian taste – Four’N Twenty,” Mr Smyth said. “Bite-sized party pies are a perfect savoury snacking option when you are out and about,” he said.
“SLAMS are a highly competitive snack offer compared with anything else on the market,” Mr Smyth said.
