Aldi launches new frozen dessert range
Mover and shaker Aldi supermarkets have recently launched a new range of frozen food products in Australia, including smoothies, ice creams and portion-sized frozen yogurt.
The products are as follows;
Super Blend Power Smoothies
Recommend Retail Price $4.99 for a two pack
Made of fruit and vegetable, packaged in a plastic cup, the smoothie is to be prepared by customers simply adding water and blending.
These smoothie products come in two flavours including the ‘Super Booster’ (Banana, Coconut Water, Spinach, Orange, Carrot, Pineapple, Strawberries and Ginger) and the ‘Fruit and Veg Blast’ (Banana, Coconut Water, Apple, Spinach, Pear, Kale, Honey and Lemon).
Monarc Indulge Ice Cream
Recommend Retail Price $4.49 for 1-Litre Tub
This ice cream sells in 1-litre tubs and the already existing Monarc Indulge ice cream range has been extended to include Coconut Rough, Peanut Butter with Chocolate and Salted Caramel with Almonds.
Big Spoon Cookie Dough and Big Spoon Chocolate Brownie
Recommend Retail Price $3.69 for 480ml
These ice cream flavours imitate others but claim to be priced at less than half the cost of the competitors.
Little Spoon, Frozen Yogurt
RRP $4.99 for 4 x 100ml Tubs
This product is designed for children or proportion control and is pitched as an alternative to ice cream.
Little Spoon is available in Greek Style Frozen Yogurt, with plans for more flavours to come. The range is available exclusively to ALDI.
Background on Aldi
Aldi Australia opened its first stores in January 2001. Today, there are more than 365 stores along the east coast of Australia and development is underway for SA and WA. Aldi’s great value offering has made it one of the leading supermarkets in the country. Aldi Australia has dominated the Roy Morgan customer satisfaction survey of household shoppers, winning Supermarket of the Year in 2011, 2012 and 2014. Aldi Australia also received Canstar Blue’s Most Satisfied Customers award in 2011, 2012 and 2014.
Aldi specialises in staple items, such as food, beverages, toilet paper, sanitary articles, and other inexpensive household items. Many of its products are own brands, with the number of other brands usually limited to a maximum of two for a given item.
