Baskin-Robbins have been recognised as Australia’s premium ice-cream brand at the QSR Media Awards last week at the Hilton Hotel, Sydney, winning the award for Best Brand Transformation.

Baskin-Robbins say the award comes after a transformation process which began with the appointment of David Jordan to Australian General Manager in February 2014.

The ice-cream retailer then used the remainder of 2014 to open 14 new stores.

Over the remaining 18 month period, Baskin-Robbins introduced an abundance of Franchise Partner development programs, operational strategies, guest service initiatives, monthly webinars, focus groups, training models and an online marketing portal to provide the resources and tools for Franchise Partner store growth.

The Australian team also introduced additional design features into all new stores which showcase new dedicated dessert topping stations, a community wall which aims to engage and uplift the local community, a state of the art cake ordering iPad and merchandise display, digital menu panels, and store ambiance that creates the perfect environment for guests to enjoy their ice cream creations.

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