Absolut vodka launches ‘Botanik’ brand exclusively to Australia
Absolut has launched a new pre-mixed vodka range exclusive to Australia.
‘Botanik’ consist of three flavours; berry apple, berry pear and berry lime. All flavours are mixed with vodka and carbonated water to create a ready-to-drink beverage with an alcohol content of 5.7 per cent.
Both aluminium can and bottle versions will be sold and similar to other Absolut products, creative illustration work will make up part of the packaging design.
Absolut Vodka Australia is manufactured by Pernod Ricard Pacific who has reported it will be supporting the launch with a multimillion-dollar marketing campaign.
The Swedish brand already sells a variety of flavoured vodkas in Australia including pear, peach and grape.
Absolut Botanik is available for purchase now at leading alcohol retailers across Australia. A four-pack of bottle or cans with a recommended retail price of $21.99.
