Roy Morgan Research has found that most Australians are happy to eat salads even when the weather turns cold.

 

When it comes to soup however, many do not want to eat it as soon as summer arrives.

 

In studying how the weather impacts Australian eating habits, Roy Morgan Research discovered since 2010 around 45 per cent of Australians eat soup each week between July and September. During summer only 20 per cent of the population say they consume soup weekly.

 

Between January –  March, Roy Morgan Research say 70 per cent eat salads and this only drops to 60 per cent during the winter.

 

Seasonal trends in liking and eating soups and salads

 

 

 

 

 

 

 

 

Source: Roy Morgan Single Source (Australia), July 2010– June 2015, average quarterly sample n=4,573 Australians 14+.

 

Roy Morgan Research also found that the weather impacts the way Australians perceive whether they enjoy a certain food or not. During winter two-third of consumers say they enjoy soup, but when it comes to summer only just over half recall they enjoy soup.

 

“It seems soup is something that many Aussies like when it’s cold outside but turn their nose up at when the sun comes out,” said Andrew Price, General Manager – Consumer Products, roy Morgan Research.

“But of course soup doesn’t have to be hot (just as not all salads are cold). Perhaps there’s a gap in the market and on the shelves for supermarkets to stock some spicy gazpacho, vichyssoise or chilled borscht over the summer.”