Sara Lee has introduced a new range of frozen desserts into Australian supermarkets called ‘Incredibly’.

The range includes the following products:

• Salted Caramel Cheesecake
• Mango and Coconut Cheesecake
• Lemon Cheesecake
• Sticky Date Ice Cream
• Blueberry Cheesecake Ice Cream
• Chocolate and Pear Lava Pudding
• Chocolate and Raspberry Lava Pudding

Brand owner, McCain Foods Australia, will be supporting the launch with an extensive four month long advertising campaign involving outdoor, transit, national magazine, retail and digital adverts. The campaign’s has been created in conjunction with Sydney advertising agency O’Shea and O’Brien and centers around the tagline, “Incredibly Easy to Justify”.

Marketing Manager at Sara Lee, Karen Ramsay, said the range is for ‘foodie consumers’ who want a more gourmet dessert.

The new Sara Lee desserts are available now from supermarkets Australia-wide with recommended retail prices varying between products.

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