Edgell introduces ready-to-eat legume salads range
Simplot’s Edgell bean brand has introduced a new ready-to-eat salads range into Australian supermarkets.
The range includes the following:
- Red Kidney Bean Salad: Red kidney beans, quinoa and black beans in a smoked paprika dressing
- Chick Pea Salad: Chick peas and buckwheat with a lightly spiced honey and lemon infused dressing
- Lentil Salad: Lentils, brown rice and chick peas in a mild curry spiced dressing
- Cannellini Bean Salad: Cannellini beans, risoni and red kidney beans in a balsamic dressing
All of the salads achieve a 4.5 star rating as part of the Federal Government’s health star rating system. Edgell says that they are all high in protein and come in a bowl format for convenient eating.
An AUD$600 000 advertising campaign will be undertaken to help launch the product.
The salads are available now from Woolworths supermarkets in 200 gram servings for AUD$3.49 each. The salads will also be available at independent supermarkets supplied by Metcash.