Darrell Lea and Streets team up to create new ice cream range
Darrell Lea and Streets have partnered to create a new ice cream range for supermarkets.
Sold under the Blue Ribbon brand, two 1.25 litre tub varieties are available now in Australian supermarkets.
The two flavours include:
Blue Ribbon Peanut Brittle Crunch: Blue Ribbon vanilla and salted caramel with Darrell Lea Peanut Brittle.
Blue Ribbon Coconut Rough Chips: Blue Ribbon vanilla with choco-coconut.
Streets Ice Cream Marketing Director Anthony Toovey said Streets was excited to bring the two brands together.
“Innovation is key for us and in this highly competitive market and it’s important we meet the increasing demand from flavour fanatics who are looking for a new after dinner sweet treat,” Toovey said.
The new ice cream range is available now from Woolwroths, Coles, IGA and selected convenience stores. The recommended retail price is AUD$6.99 for a 1.25L tub.
