New breakfast cereal trend: Kellogg’s opens its first permanent café in New York
Kellogg’s is opening its first permanent café in New York City.
The café will sell a variety of food using Kellogg’s cereal and encourages customers to eat Kellogg products throughout the entire day.The menu items include:
- Ice Cream with Froot Loops, lime zest, marshmallows and passion fruit jam
- Ice Cream with Cracklin Oat Bran, honey, toasted pecan and banana chips
- Milk with Special K, Frosted Flakes, pistachios, lemon zest and thyme
- Milk with Rice Krispies, strawberries and green tea powder
Award-winning chef, Christina Tosi, was brought on board to help create the menu.
“I’ve been a cereal lover since I was a kid,” said Tosi.
“I believe in the excitement a bowl of cereal can bring any time of the day and I’m so excited to bring back a household staple in a fun, creative way!”
In April 2016, Kellogg’s opened a pop-up cereal café in Sydney for one week only.