25 April 2025
Wines “for women by women”; new Treasury Wine Estate brand to go global
Treasury Wine Estates has chosen Australia to release a new branded range of wines “designed by women for a female market”.
Treasury plans to launch the new range, called “Truvee”, globally.
The new range has been entirely developed from varietals and wine styles through to market positioning and packaging by a group of seven women known as the Truvee Collective, which includes Barossa-based Kate Hongell.
The Truvee brand was formerly only available in the US. Its previous owner, Diageo, was acquired by Treasury in January 2016.
Related articles:
- Women drinkers are making sure wine is Australia’s favourite alcoholic drink
- Australians’ drinking habits distilled into 100 glasses: Roy Morgan Research
Grill’d recruits award-winning chef to create new burger
Grill’d Burgers has partnered with award-winning chef, Darren Robertson, to create a new burger.
Getting that good gut feeling just got a whole lot easier
The Culture Co. continue to serve up a daily dose of goodness with the launch of its latest single ...
Bega’s plans for Vegemite and other brands: Is China an option?
Perhaps many urbane Australians eating avocado on toast for their breakfast will be surprised to lea...
Barriers stop Tasmania venison growth
The push for wild Tasmanian deer to be hunted for the commercial food and restaurant trade is gainin...
Many job options by focusing on skill clusters
Young Australians look for a job within the food industry might need to focus on best utilising thei...
Caltex releases half-year 2019 results
Caltex (ASX:CTX) today announces its financial results for the six months ending 30 June 2019.
...
Byron Bay Cookie marks 15 years with Qantas
Byron Bay Cookie has launched a new range of cookies to celebrate 15 years as a Qantas supplier.
Australia’s advanced agriculture industry positioned for success
The leader of one of the world’s largest food companies, Sunny Verghese, has labelled Australia’s ag...