Australia’s meat pie market demand, Roy Morgan Research

Posted by Andrea Hogan on 8th February 2017

In case anyone ever doubted it, Australia’s love for a meat pie has been confirmed by the latest statistics released by Roy Morgan Research.

According to Roy Morgan, almost 9.4 million Australians, or 47.5 per cent of the population, like eating pies. This is an increase on the 42.6 per cent of the population who liked eating pies in 2013.

The country’s biggest pie fans live in South Australia where 52.8 per cent of the population enjoy pies.

Just over 50 per cent of Australians who live in rural parts of the country are partial to pies, whilst only 45.6 per cent of city dwellers like a pie.

Where Australia’s pie/pastie eaters live

Source: Roy Morgan Single Source (Australia), October 2015-September 2016, n=14,416

 

A male-dominated food fancy: Australia’s pie fans by gender

Source: Roy Morgan Single Source (Australia), October 2015-September 2016, n=14,416

 

Roy Morgan’s statics also confirm that Australian’s like eating pies and watching football.

Approximately 56 per cent of AFL supporters like consuming pies whilst 55.5 per cent of NRL supporters are pie fans.

 

Football supporters, their level of involvement, and pies/pasties

Source: Roy Morgan Single Source (Aust), October 2015-September 2016, n=14,416. Base: Australians 14+

 

Norman Morris, Industry Communications Director at Roy Morgan Research, said no one would be surprised football fans were also fans of pies.

“After all, buying a pie while at a match is almost obligatory, a fact clearly not lost on AFL/NRL sponsor Four ‘n Twenty,” Morris said.

 

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