CCA signs responsible alcohol marketing code in Australia

Posted by AFN Staff Writers on 15th February 2017

Coca-Cola Amatil (CCA) has signed the Alcohol Beverages Responsible Alcohol Marketing Code (ABAC).

The ABAC is a code designed to regulate alcohol advertising and marketing within Australia. It is operated by a management committee which includes industry, advertising and government representatives.

Over 90 per cent of alcohol advertising in Australia is currently produced by signatories to the ABAC.

In becoming a signatory, CCA will commit to following the scheme, provide funding and will participate in the service for checking of proposed advertisements or packaging of products.

Chair of the ABAC Scheme, the Hon. Alan Ferguson, welcomed CCA’s decision to sign the ABAC.

“The involvement of Coca-Cola Amatil, a s a large manufacturer and distributor of alcohol products in Australia, was very much welcomed by the ABAC Management Committee,” he said.

CCA’s alcoholic beverage portfolio includes Jim Beam, Canadian Club, Yenda and Pressman’s.

 

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