Cadbury launches new brand in Australia

Posted by Andrea Hogan on 19th April 2017

Cadbury has launched a new chocolate brand in Australia: ‘Cadbury Dark Milk Chocolate’.

Mondelez International, owner of Cadbury, says the new brand and its chocolate is a response to the ever-evolving consumer and their changing palate.

Cadbury Dark Milk Chocolate is described as delivering the “perfect blend of rich coca notes and the smooth creaminess of milk chocolate”.

The brand will be positioned as a “more special” product than Cadbury’s long-sold Dairy Milk branded chocolates.

“We’re thrilled to welcome our Cadbury Dark Milk chocolate to the Cadbury family and are confident the delicious product will be a hit amongst Australians because it adds an exciting twist to the chocolate we all know and love,” said Associate Director of Chocolate at Mondelez International, Paul Chatfield.

Cadbury Dark Milk will be available in Australian supermarkets and other retailers from May 2017. Recommended retail pricing starts from AUD $5.00. Flavour variations include Perfected Blended Chocolate, Crunchy Salted Caramel, Sweet Ziggy Raspberry and Roasted and Caramelised Hazelnuts.

 

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