Case studies in Australian food innovation from the 2017 QSR Media Detpak Awards
SumoSalad's app
The 2017 QSR Media Detpak Award winners were announced in Sydney late last week, shedding light on some of Australia’s best food industry innovations from the past 12 months.
Running for four years now, the awards congratulate innovative moves by quick service restaurants in Australia.
Some examples of Australian food industry innovation can be found in three case study winners from the awards:
- Crust Pizza
Retail Food Group’s Crust Pizza took home the Best Innovation in the food and beverage category for its decision to start delivering alcohol in September 2016.
General Manager for Crust Pizza, Renee North, said introducing alcohol delivery was about changing what customers can expect from Crust Pizza.
“At Crust, we have always focussed on creating the ultimate dining experience for our customers, and our continued success is a testament to our premium ingredients, sensational flavour combinations and commitment to innovative concepts such as alcohol delivery,” she said.
- Summo Salad
SumoSalad won Best Innovation in the health category for its My Sumo App launched in January 2017.
The app allows customers to create and pay for their own salads and wraps before picking them up from their store of choice.
SumoSalad Chief Customer Officer, Lawerence Mitchell, said SumoSalad is driven to make its food convenient for customers.
“The MySumo app is a tool that not only helps customers to access our great food more conveniently, but rewards them for developing healthy habits,” said Mitchell.
- Michel’s Patisserie
Another Retail Food Group food outlet, Michel’s Patisserie won the Best Digital Initiative Award for its custom-design image printer.
The printer allows customers to provide Michel’s Patisserie with an image or photograph and it can be transferred onto a cake.
Lisa Nicholson, Brand Manager for Michel’s Patisserie, said the printer has provided plenty of ‘oohs’ and ‘ahs’ from customers impressed with their cakes.
“We have recently launched a monthly internal competition and have been flooded with very creative entries from franchise partners, showcasing the fantastic ability of the Image Printer to produce truly personalised cakes for their valuable customers,” Nicholson said.
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