Kaufland is expected to set up its first Australian store in Adelaide, purchasing property on the outskirts of the city’s CBD.

The German discount ‘hypermarket’ first confirmed in March 2017 that it was considering setting up operation in Australia and was looking for suitable property for store fronts.

According to The Advertiser, the Schwarz Group, which owns Kaulfland, paid AUD $25 million for the site formerly occupied by a furniture retailer.

Update 10 October 2017 – Since publishing this article Kaufland has contacted Australian Food News with the following statement:

“We recognise the purchase of the Le Cornu site on Anzac Highway at Keswick as an important step on the way to entering the Australian market. With regards to the future timetable, we cannot make any specific statements at this point in time.”

The history of Kaufland

Kaufland is owned by the Schwarz Group, a privately-operated German company which also owns discount German supermarket chain, Lidl.

The company is headquartered in Neckarsulm, Germany and the first Kaufland store was opened in Neckarsulm in 1984. It describes itself as the world’s fourth largest retailer and stocks up to 60, 000 product lines.

Kaufland currently has more than 1, 230 stores across Germany, the Czech Republic, Poland, Bulgaria, Croatia, Romania and Slovakia. It employs approximately 150, 000 employees.

What is a Kaufland ‘hypermarket’ like?

Alongside the usual supermarket staples and alcohol, Kaufland also sells general goods such as electronics, describing itself as a “hypermarket”. It has been compared to Australian chains like Woolworths’ Big W and Wesfarmers K-mart.

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