Woolworths sales figures prove demand for hot cross buns in January

Posted by Andrea Hogan on 10th January 2018

Woolworths has launched its 2018 hot cross buns range in January saying the Easter treat is growing in popularity.

Good Friday falls on 30 March 2018.

During the 2017 Easter period, Woolworths sold 72 million hot cross buns, a 20 per cent increase on its 2016 sales. The supermarket sold almost 10 million buns in January 2017 alone.

Woolworths Bakery Manager, Ben Thompson, said Woolworths shoppers do not want to wait until close to Easter to eat hot cross buns.

“We know the countdown is on for our customers for hot cross buns as soon as Christmas is over,” Thompson said.

Traditional or flavoured – what do consumers want?

Traditional hot cross buns are the most popular bun at Woolworths, accounting for approximately 70 per cent of all sales. The popularity of non-traditional flavoured hot cross buns has however been growing each year says Woolworths.

For Easter 2018, Woolworths has added brioche style hot cross buns to appeal to those after non-traditional style options.

“We are very excited to introduce a mouth-watering new brioche style hot cross bun with Fruit this year,” Thompson said.

“Available in a six pack for $3.50, it offers a decadent twist on the traditional bun.”

Woolworths hot cross bun varieties available now include: