SPC celebrates 100 years with new TV ad

Posted by Andrea Hogan on 26th February 2018

SPC is marking 100 years in business in 2018 with a new television advertisement.

The ad, produced by creative agency Leo Burnett, depicts family and friends coming together over a BBQ filled with SPC food before panning out to show the orchids growing SPC’s fruit.

Simone Cote, General Manager Marketing and Innovation at SPC said the new ad is a chance to say thank you to the customers who have supported SPC over the years.

“Not only does our new TVC honour the momentous milestone of turning 100, it encapsulates the spirit and legacy of SPC through heroing key moments in Australian culture, brought to life through the great employees of SPC,” Cote said.

The ad stars an SPC employee, Procurement Manager Mark Jeganathan, and his family.

“It was such a fantastic opportunity to be featured in the campaign, with my family,” Jeganathan said.

“The whole cast are like one big family, passionate about what we do, which you can see in the ad. It’s a genuine reflection of the people at SPC.”

SPC is owned by Coca-Cola Amatil (CCA).