Nutri-Grain launches new protein squeezers

Posted by Jack Cain on 14th May 2018

Kellogg’s Nutri-Grain has announced Nutri-Grain TO GO Protein Squeezers, which is available at all major supermarkets and independent retailers.

This is a shift into non-cereal products for the Nutri-Grain brand, with an emphasis on marketing the delivery of protein in their products.

The product comes at a time where consumers are seeking snacks and breakfast options that are more portable.

Nutri-Grain TO GO Protein Squeezers are a thick and creamy breakfast blend of oats, protein and fibre and come in five delicious flavours, and are served In a single serve pouch,

Tamara Howe, marketing director, Kellogg’s Australia and New Zealand said:

“We want to be fuelling more young Aussies who are fed by Nutri-Grain and inspired to live Unstoppable lives.”

“The launch of our new Protein Squeezers extends that fuel proposition, to provide more options for busy parents and teens who are looking for a convenient, tasty breakfast that’s easy to eat on the go.”

Nutri-Grain TO GO Protein Squeezers adds to the brand’s portables offering, which includes its recently launched range of soft-baked, 4 health star breakfast bars.

“We know from our research that 1 in 2 breakfast skippers would eat more breakfast if more convenient solutions were offered that fit into their lifestyle – so there’s tremendous opportunity for growth and for exciting food innovations like our Nutri-Grain TO GO range to do well in the Australian and New Zealand market,” said Howe.

Nutri-Grain TO GO Protein Squeezers are available in five flavours at a recommended retail price of AUD $2.90 in a 140 gram pouch.