Nestlé has launched a new ‘cook from raw’ plant-based burger across Australia this week.

The Harvest Gourmet Incredible Burger delivers on delicious taste and juicy texture as well as a similar cooking experience to that of a meat burger, while providing the nutritional benefits of plant-based proteins.

The Harvest Gourmet Incredible Burger blends natural plant extracts – beetroot, carrot, and capsicum, and is prepared using proprietary techniques to imitate the juicy texture of a beef burger. Chopped coconut oil is used to give the burger its marbled fat appearance, leaving a luxurious feeling after every bite.

Nestlé Marketing Manager Foods Tracy Hardwick said: “These new burgers don’t compromise on flavour, texture or cooking experience. They underline Nestlé’s increased focus on tasty, authentic plant-based food. We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and eat more meat-free meals.”

The Harvest Gourmet Incredible Burger delivers plant-based goodness, made with soy and wheat protein resulting in a burger that is high in protein and fibre.

One third of Australians are now either flexitarian or are reducing their intake of meat* but this doesn’t mean they have to compromise on the foods they love – especially when it comes to a juicy burger.

Bona fide burger expert, author of ‘The Burger Book Victoria’ and owner of Easey’s Melbourne, Jimmy Hurlston, said: “Aussies love choice when it comes to their burgers. Whether cooking at home or dining out, experimenting with alternatives to

meat, toppings and condiments are all part of the fun. With an increase in demand for plantbased alternatives, Harvest Gourmet Incredible Burger provides an excellent alternative to meat-based patties while not losing the experience of cooking or tasting like a meat patty.”

The delicious Incredible Burger is vegan, has a four-star health rating and is available exclusively in Woolworths supermarkets nationally from 21 October at RRP $12.00 for two burgers.