Campos coffee is found in over 700 cafes across the country, but the AICA 2020 Roaster of the Year is bringing its hand-crafted, signature coffee blend into 990 Woolworths stores nationwide. According to Will Young, Campos founder, Australians prize the highest quality coffee, but for too long, the quality on the shelves in supermarkets did not match this demand.

Campos has been working with their specialty-coffee farmers over the last two decades to ensure that their superior standard of coffee remains the same, regardless of the volume required, allowing them to achieve this new distribution record for high-quality coffee.

Quotes from Will Young, founder of Campos Coffee:

“Australia is a specialty coffee drinking nation. There is no other population so wedded to high quality beans.  It is only recently that the same quality coffee has become conveniently available to this population through progressive grocery stores.”

“Our quality for the Superior rests at 86 to 86.5 (on the 100 point Coffee review scale)—I doubt there’s anywhere in the world where you could buy a level of bean this high in a nationwide grocery store.”

“Even though there is no travelling, we have the supply chain that can endure this; we have the amazing relationships which can survive, and this is also such a boon for the farmer during tough times. You have to be walking in the fields and when this is all over we’ll be back in the trees.”

Additional points: 

• Recent studies by the coffee roaster showed that, even before isolation measures, more than three-quarters of Australian coffee drinkers also buy coffee from the supermarket to use at home – despite visiting cafes multiple times a week. 

• A cup of Campos’ is served over 50 million times each year, and while Australians are particular about drinking the best coffee when out and about, they suffer through mediocre coffee at home.

• Cost: $25 for 500g (Beans)

• Campos has been working with their specialty-coffee farmers over the last two decades to ensure that their superior standard of coffee remains the same – regardless of the volume required. 

• Campos has built a quality control system that is unmatched in Australia and likely globally, allowing scaling to levels beyond other roasters.