Leading industry body Australian Organic Ltd announces that one of Australia’s most popular actors, Lincoln Lewis, will be partnering with them during 2020.

Lewis, who has been on a personal health and wellness journey over the past year, will be working with Australian Organic learning about the value and benefits of organic products and sharing that knowledge during Australian Organic Awareness Month in September.

CEO Niki Ford said Australian Organic is looking forward to Lincoln’s involvement given his commitment to living an active healthy lifestyle.

“Lincoln will be on a quest to discover the difference between certified organic and non-certified products, the significance of our Bud logo, and will learn more about our push for domestic regulation this year,” Ms Ford said. “Currently in Australia, we don’t have regulation around the word organic meaning consumers often have little idea as to what’s a real organic product and what isn’t.

“He’ll take part in media events, product reviews, articles, online video campaigns and other communications. Additionally, he’ll also be instrumental to Australian Organic Awareness Month in September. This has been an annual undertaking of ours for the last five years and is the nation’s largest campaign celebrating the certified organic industry. Lincoln has a large social media following who may not have previously been aware of the work of Australian Organic so we are very excited to be potentially connecting with a whole new audience.”

A much-loved face on Australia’s small and big screens, Lewis has starred in many major Aussie dramas including Home and Away, Underbelly and House Husbands, as well as films Tomorrow When the War Began, Danger Close, and Spin Out.

Passionate about health and fitness, the great outdoors and the environment, the 32-year-old Queenslander featured on the cover of Australian Men’s Health Magazine last year having undergone a complete transformation of both body and mind.

“I’ve always been interested in aspects of healthy living, however its now become something I incorporate into my life each and every day,” he explained. “I’m really excited to work with a trusted organisation such Australian Organic as I am committed to continuing on my health and wellness journey and learning all I can.”

Australian demand for certified organic products is skyrocketing with $1.93 billion dollars generated in domestic sales for 2018 across a wide range of products according to the Australian Organic Market Report 2019. The figure is up $256 million from domestic sales of $1.67 billion for 2017 with the total Australian organic industry now worth $2.6 billion and growing year on year.

This remarkable growth has been driven by consumer appetite for natural, unprocessed healthy food and a growing awareness of environmentally sustainable practices. Well-being is a major driver of organic consumption with many Australian now buying organics for personal health reasons.