Back by popular demand – Top up your Choc Top craving

Posted by Media Release Agency on 26th August 2020

Choc Top enthusiasts rejoice, Bulla Dairy Foods (Bulla) is partnering with Coles supermarkets (Coles) once more to bring its popular Choc Tops direct to supermarket freezers across Victoria from Wednesday 26th August for a limited time only.

With Victoria currently in Stage 4 restrictions and cinemas unable to operate locally, the second release of this collaboration between Bulla and Coles will see two new Choc Top flavours rotated in, Boysenberry and Chocolate. These latest flavours will join the much-loved flavours of Mint and Vanilla, helping Victorians to re-create the authentic cinema experience at home with the fan-favourite frozen treat, the Choc Top.

Commenting on the re-release, Allan Hood, CEO, Bulla, said: “We knew that everyone loved our Choc Tops but were pleasantly surprised at how quickly they sold out when we first launched this product with Coles in May, selling over 100,000 units across the nation in the first two days of sales alone! We are excited to be collaborating with Coles again”

True to its strong values as a family owned company, for the last five months Bulla has been delivering thousands of Choc Tops and other Bulla products to frontline workers across the country as a small token of appreciation for all their work during the pandemic.

Bulla Choc Tops will be available for purchase from Wednesday 26th August, while stocks last, in Coles Supermarkets across Victoria only. Flavours available include; Mint, Boysenberry, Vanilla and Chocolate (123ml) and are sold in packs of four for $10.