SevenRooms, a fully-integrated, data-driven guest experience platform for hospitality operators, continues its international expansion today announcing its launch in Australia. The Australian team will be led by General Manager, Australia, Paul Hadida, who brings a decade of local and global experience in hospitality technology to the role.

“With Australian hospitality operators facing a rapidly changing environment, I’m excited and humbled to be leading the launch of a platform that will drive guest intelligence, superior experience and loyalty for our industry,” Hadida said.

SevenRooms’ CRM-driven platform includes reservation, waitlist and table management, online ordering, contactless order & pay, reputation management and marketing automation. It empowers operators to create meaningful and personal relationships with guests that maximise profits, build brand loyalty and cultivate exceptional experiences.

It is used in more than 250 cities worldwide by hospitality companies that include Bloomin’ Brands, Mandarin Oriental Hotel Group, MGM Resorts International, Wolfgang Puck and, locally, Momento Hospitality Group, SkyCity Entertainment Group and Matteo Sydney. In June the company completed a USD$50 million Series B funding round.

SevenRooms is currently reviewing sites for its Australian HQ and plans to significantly increase headcount over the coming 12 months. A key focus of local investment will be initiatives that directly support the local hospitality sector, such as partnerships and marketing investments, to help operators adapt and drive growth as lockdowns continue to ease and the economy opens up.

SevenRooms’ Australian launch comes at a time when the need for its comprehensive, end-to-end platform has never been greater, with hospitality one of the industries hardest hit by the pandemic.

The Australian Bureau of Statistics (ABS) data recently revealed that 54% of hospitality staff lost work in the first few months of the pandemic, while the food and accommodation sector experienced a 39% decline from April to June. The hospitality industry has proven to be incredibly resilient, and as it heads towards reopening and recovery, SevenRooms will continue to help hospitality businesses find new ways to connect with their customers to build long-term brand loyalty.

SevenRooms’ ability to build a complete picture of changing customer needs will empower hospitality operators to increase revenue and alleviate the impact of the pandemic by leveraging data to build direct relationships, deliver exceptional experiences and increase repeat bookings and orders.

Commenting on the launch, Levi Aron, SevenRooms’ Chief Revenue Officer and former Australian CEO and Country Manager at Deliveroo, said:

“With SevenRooms’ proven track record helping hospitality businesses across the world increase revenue and repeat orders and visits through data, we’re thrilled to bring the only end-to-end guest experience platform available on the market today to Australia.

“Through the opening of our Australia office, in addition to the planned expansion of our on-the-ground team, we are committed to supporting the hospitality sector, helping operators discover new ways to adapt and drive growth in an ever-changing environment.

“At SevenRooms, we believe in the power of direct relationships, and our goal is to always help our operators connect directly with their guests, collecting and leveraging data across the customer journey to provide best-in-class guest experiences.

“Whether it’s fine dining, a community favourite or an Instagrammable brunch spot, eating and drinking out is core to Australian life. Australia has rich and proud traditions in food and drink and we look forward to helping the sector welcome back guests and set new standards in service delivery and experiences by unlocking the full potential of their data.”

Eddie Levy, Director at Sydney-based hospitality group Matteo Sydney, stated:

“SevenRooms’ world-class platform gives us the tools we need to build deeper customer relationships that ultimately allow us to create highly-personalized experiences for our guests that keep them coming back. Through their work with hospitality businesses in Australia and across the globe, they have helped operators enter a new era for hospitality — one that is focused on a fully connected experience that puts the guest at the forefront, while helping to drive much needed revenue.

“We are thrilled they are opening an office in Australia, and look forward to continuing to partner with them in the years to come.”

For more information about SevenRooms and its services, please visit sevenrooms.com.au.