Fine Food Australia today launched a new online business-to-business product directory aimed at stimulating commerce between its powerful 133,000+ strong database of exhibitors and buyers.

Product and Event Manager, Andrew Lawson, said the new directory will complement Fine Food as a physical event into a vital digital tool allowing buyers and exhibitors to connect in these challenging conditions.

“We encourage all our exhibitors to utilise this resource and think of this directory as your online exhibition space,” said Andrew.

The directory is a self-service portal where businesses can feature a business profile, list individual products, highlight best sellers, promote specials and launch new products.

Visitors to the site will be able to browse hundreds of products and enquire directly with the supplier. Whether they are looking to upgrade their menu offering, their product ranging or their equipment, the directory will serve as an exciting new tool for the food industry.

“With over 36 years in the market, Fine Food Australia has a loyal audience and this directory extends to our industry far beyond those who walk through our doors,” said Andrew. “In addition to local buyers, the directory will also attract international buyers who might not be able to travel to attend the event each year”.

“Being the largest food trade event in Australia has allowed us to connect buyers and suppliers in the marketplace each year; and although we couldn’t meet in person in 2020, the reach of our online product directory will allow this exchange to now happen 365 days a year. A great new initiative for our industry, in addition to a physical event each year,” Andrew concludes.

Fine Food Australia is Australia’s premier food industry event and the largest food trade show in the Southern Hemisphere. This trade-only event is in its 36th year and the next event will be held from 6 – 9 September 2021 at the International Convention Centre in Sydney. https://finefoodaustralia.com.au