Chobani fans are racing through the yogurt aisle to get that ‘winning peeling’

Posted by Media Release Agency on 28th January 2021

Chobani is bringing its biggest ever on-pack promotion to life with a unique shopper marketing activation at select independent retailers.

The larger-than-life activation challenges consumers to take their marks on the Chobani athletics track and race through the yogurt aisle to get that ‘winning peeling’.

Chobani’s General Manager – Sales & Category, Julia Clark, says the company is always looking for exciting ways to bring its promotions to life.

“At Chobani we like to go the extra mile and bring some excitement to the yogurt aisle.”

“We love working with our retail partners to provide a unique and fun experience for our Chobani fans and we know that they will not only be racing to the yogurt aisle, but through the yogurt aisle to get that winning peeling.”

“This is certainly the biggest and best point of sale activation we’ve ever done and the feedback we’ve had from retailers and consumers has been overwhelmingly positive.”

The company’s biggest ever on-pack promotion is giving away 25,000 pieces of high quality activewear from 28 December 2020 – 7 March 2021, or until stock runs out. Consumers can enter the Chobani Activewear promotion by purchasing any specially marked Chobani product. The special promotional packaging can be found on Chobani 170g pots, Chobani 170g FiT pots and Chobani 140g FiT X tubs.

The Chobani Activewear in-store activations are up at running in the following independent retailers for the month of January: