While vaccination programs roll out worldwide, international border closures have catapulted ‘Staycations’ to the top of bucket-lists for travel-hungry Aussies. 

For many, that means a trip to support regional Australia, and towns that faced challenges long before the pandemic with floods, drought and bushfires a common occurrence in recent years. Australians, parochial and proud, are staunch in their support of regional towns and businesses according to new Loving Local research from hospitality platform SevenRooms.

Key findings of the research includes:

• 52% of Aussies think it’s important to support regional towns and their hospitality industry
• 36% more likely to visit restaurants recommended by friends/family than those they don’t know
• 28% more likely to visit a destination if its known for its local food and drink scene
• 26% say they’re more comfortable visiting a restaurant in regional Australia than a major city post-pandemic

The full report – containing both national and state-by-state data – can be accessed here. 

Share