Harvest Box launches fruit and nut snack packs in Coles supermarkets
Having sent almost two million healthy snacks to every postcode in Australia, snack food company Harvest Box has responded to feedback from consumers by releasing its customers’ favourite mixes in Coles stores nationwide as a range of Snack Packs.
Harvest Box said it intended to “bring healthy snacking to the masses” with its Snack Pack range. The range, available in Coles since July 2014, includes six “good-for-you” combinations of dried fruit, nuts, seeds and treats, including Strawberry Milkshake, Go Bananas, and trail mix Super Mix, which features Queensland-grown pineapple.
Harvest Box has operated solely online until now, sending weekly snack boxes to subscribers via Australia Post. The Company said its expansion into a retail space like Coles will “make guilt-free snacking more accessible to health-, and taste-, conscious Australians”.
“When we started Harvest Box four years ago, it was because we felt personally frustrated at the lack of good snacks out there – chips and chocolate are nice as a treat sometimes, but they don’t leave you feeling great,” said William Cook, Co-founder of Harvest Box. “Now, through the success of the Harvest Box subscription service, we know that millions of other people want to snack better,” he said.
“Our customers have been telling us for years that they’d like to be able to buy our mixes from their local supermarkets,” Mr Cook said. “Thanks to their support and Coles’ confidence in the range, here we are,” he said.
Having trialled all products in cafes, vending machines and convenience stores around Australia for the last 6 months, Mr Cook said the Australian-made and owned, gluten-free range had received “fantastic feedback, with customers full of positive comments about the bold packaging designs and distinctive flavour combinations”.
Mr Cook said Harvest Box was already working on new mix options, with plans to expand the range in the very near future.
In 2010, Harvest Box founder James Scott, William Cook and George Stooke launched into the subscription market, believing that a customer relationship-based business model would perfectly accommodate the healthy snacking service they were offering. Four years and 80,000 customer registrations later, the Company said it had sent almost 2 million punnets of fruit, nuts, seeds and crackers in total and has now posted boxes to every single postcode in Australia.
While six Snack Packs have been launched into Coles, there are eight products in the range. The two additional varieties, Roasted Pistachios and We Love Nuts, are available in Caltex stores.
