SumoSalad moves beyond food courts, new sites needed
SumoSalad is on the hunt for new restaurant locations as part of a change in business strategy for the health-orientated fast food chain.
Until now, SumoSalad has primarily been located in food courts across Australia, but is now looking to close some of these restaurants and open up in hospitals, transport hubs and universities.
SumoSalad said the change in direction is aimed at taking advantage of the growing demand for healthier foods.
Chief Executive Officer of SumoSalad, Luke Baylis, said the new locations are more in line with the SumoSalad brand.
“The move away from food courts is one we have been considering for some time but it’s only become a reality following the trialling of pilot sites of Sumo outlets in new strategic locations, such as the Caltex ‘Foodary’ in Concord, as well as two hospital sites, and two universities within the last 12 months, which has been a huge success,” he said.
Up to 10 food court stores to go
Baylis said SumoSalad was currently looking to close up to 10 stores located in Australian food courts over the next few years with trading conditions in food courts continuing to “incur severe cannibalisation from other fast food outlets within the same shopping centres.”
He however reinforced that other new SumoSalad outlets will be opened to replace the ones which close.
“There are currently 108 SumoSalad outlets operating and we expect total store numbers to grow to approximately 115 locations,” Baylis said.
SumoSalad has employed leasing firm, The Urban Food Collective, to help with its location move.
Over the next three months, SumoSalad will open at the Sydney International Airport, the Virgin Terminal in Melbourne, Monash University and at more Caltex sites.
The chain has also signalled it will be testing home and office delivery for the first time.
Related articles
- SumoSaladintroduces new way of ordering with app
- Sumo Saladnow selling its own juices
- Sumo Saladproducts now available on Jetstar flights
