Woolworths is bringing back its popular ‘Fresh Market Updates’.

Woolworths Fresh Market Updates previously aired on Australian television screens, providing regular updates from Woolworths team members on the quality and availability of produce.

The new updates will begin with two team members visiting Australian farmers to see their produce.

Woolworths Director of Marketing, Andrew Hicks, said Woolworths customers are looking for ways to make better food choices and want to have all the information they need to make these choices.

“Fresh Market Update aims to inform and educate customers so they are aware of what is season and to also highlight the latest news from growers across the country,” Hicks said.

The campaign will play out across television, digital, radio, in-store, catalogues and social media.

Woolworths used creative agency M&C Saatchi to help create the campaign.

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