Coca-Cola Company aiming to recycle 100% of its packaging by 2030

Posted by Andrea Hogan on 22nd January 2018

Coca-Cola is “fundamentally reshaping” its approach to packaging globally with plans to collect and recycle the equivalent of 100 per cent of its packaging by 2030.

The recycling goal is the centrepiece of the beverage giant’s new ‘World Without Waste’ packaging vision. The initiative will also see the company work towards 100 per cent recyclable packaging.

President of The Coca-Cola Company, James Quincey, said the world has a packaging problem and like all companies, Coca-Cola has the responsibility to help solve it.

“Through our World Without Waste vision, we are investing in our planet and our packaging to help make this problem a thing of the past,” Quincey said.

World Without Waste goals

Through the World Without Waste program, Coca-Cola and its bottlers will be chasing the following goals:

  • Investing in the planet: By 2030, for every bottle or can The Coca Cola Company sells the company aims to take one back “so it has more than one life”. Coca-Cola says it will be investing marketing budget and skills into this goal and it will collect bottles and cans from other companies. Coca-Cola will also work with local communities, industry partners and consumers to help address litter issues.
  • Investing in packaging: Coca-Cola will continue to work towards creating 100 per cent recyclable packaging globally. By 2030, Coca-Cola hopes to make bottles with an average of 50 per cent recycled content.

Next step after water initiative

The Coca-Cola Company says its World Without Waste program is its next sustainability step after achieving its goal of replenishing all its water usage in 2015.

“Bottles and cans shouldn’t harm our planet, and a litter-free world is possible,” Quincey said.

“Companies like ours must be leaders. Consumers around the world care about our planet, and they want and expect companies to take action. That’s exactly what we’re going to do, and we invite others to join us on this critical journey.”

 

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