New research from Roy Morgan shows nearly 2 million Australians aged 14+ (9.8%) now use Uber Eats, Menulog/Eatnow.com.au, Deliveroo or one of the many other meal delivery services in an average three months.

The research into Australians and their eating habits focused on the emerging phenomenon of meal delivery services such as long-standing Australian service Menulog which began in 2006 and has since merged with Eatnow.com.au and newer entrants including UberEats, Deliveroo and Foodora which have all appeared in Australia since mid-2015.

Unsurprisingly city-dwellers (12.6%) are far more likely to have had their meals delivered than those in country areas (4.5%). Women are marginally more likely to use meal delivery services (10.2%) than men (9.4%).

Australia’s younger generations have taken keenly to meal delivery services with 16.1% of Millennials/ Gen Y (aged 28-42 years old) having used a meal delivery service in an average three months compared to only 4.5% of Baby Boomers and just 3.6% of Pre-Boomers.

Metrotechs favour Uber Eats ahead of Menulog, Deliveroo and Foodora

The take up of meal delivery is not just about age, certain communities have really taken to meal delivery – as Roy Morgan’s unique geo-psychographic segmentation Helix Personas shows. 22.5% of those living in a Metrotech community use meal delivery services – predominantly young, single, well-educated, inner-city professionals.

Although just two years ago in April 2016, the service has quickly taken off. Uber Eats is used by 16.4% of Metrotechs putting it ahead of Menulog/Eatnow.com.au on 13.4%, Deliveroo on 7.3% and Foodora on 3.8%.

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