The strong partnership between Dare Iced Coffee and the St Kilda Football Club continues to strengthen, as Australia’s favourite iced coffee brand 1 announces a new three-year sponsorship.

As both the men’s and women’s St Kilda teams march into the new season, Dare will take pride of place on the neck line of the players and coaches guernsey for the first time – a prestigious position previously reserved for apparel partners.

St Kilda’s AFL coach Brett Ratten, AFLW coach Peta Searle, and the new assistant coaches will all don the refreshed kit, and as always enjoy a coaching box stashed full of Dare to help keep them on the ball.

As the number one iced coffee product in Australia [1], the brand hopes that a Dare Fix’ll fuel the Saints throughout the 2020 season and beyond. Partnering with a category leading brand is an important reflection of St Kilda’s vision of taking out the top spot in their 2020 AFL campaign.

Darryn Wallace, Marketing & Innovation Director at Lion Dairy & Drinks, says the signing was a no brainer and signifies the brand’s commitment to seeing the two organisations grow and thrive together.

“We look forward to building on our already strong relationship with the St Kilda Football Club and supporting both teams on and off the field – especially when it comes to moments of mental clarity.

“We believe our renewed partnership with the club, and our shared purpose-led vision, will be beneficial for both organisations.”

CEO of St Kilda Football Club Matt Finnis says the loyal partnership with Dare was of paramount importance to the club’s ongoing development.

“Dare have been a valued, trusted partner of our men’s team for many years.

“This renewed commitment to our boys, and our first ever AFLW squad, is crucial to the success and development of our teams.

“During this exciting phase of growth for our club, it’s fantastic to know we’ve got the ongoing support of Dare,” Finnis concluded.