Australian-born online food delivery marketplace, Menulog, has refreshed its brand look, changing from green to orange. The change signals an important step for the business, which encompasses helping grow demand for restaurant partners and expanding the brand’s regional footprint.

Firmly committed to its long-standing local heritage, the brand refresh comes as Menulog aligns with the global Just Eat Takeaway.com Group, which will bring greater opportunity to deliver benefits for Australian customers and restaurant partners.

Morten Belling, Managing Director at Menulog, said: “Menulog was founded in Australia in 2006 on a simple premise; to help more local restaurants deliver delicious meals to more customers. We have grown a lot since then but our commitment to local businesses and communities remains unchanged. 

“More closely aligning our brands will accelerate growth, while allowing us to support restaurant partners, create job opportunities for couriers, and provide choice for customers.”

With a significant investment in marketing to grow order demand across restaurant partners during the transition, Belling highlighted the opportunity for Menulog to support businesses as part of COVID recovery. 

“Being part of a leading global online food delivery marketplace enables us to tap into world-class functionality with a globally recognisable product. For example, Menulog will link in with global sister Apps providing a new opportunity for travellers or those with international app stores to use the App locally, driving more business for local restaurants and couriers when international travel resumes.”

Menulog enables restaurants to adapt quickly to changes in customer wants and expectations, helping restaurants grow orders across all occasions. The brand’s hybrid delivery model allows restaurant partners to sign up for or switch to self-delivery to access lower commission rates.

Menulog currently services more than 20,000 restaurants, offering more than 90 different cuisines and delivery to 92 percent of Australian delivery addresses. Thousands of regional restaurants across areas such as Coffs Harbour, Devonport, Dubbo, Griffith, Port Macquarie and Tamworth have partnered with the online service since March this year, resulting in thousands of new courier opportunities for flexible work. 

Belling continued: “While our customers in Australia will continue to see all of their favourite restaurants and cuisines on the same Menulog App, they can also look forward to more choices in the future as we grow our footprint, with a focus on regional areas.”

As part of the ongoing expansion, Menulog will continue to invest in the local communities initiatives. Recent programs include a partnership with the South Sydney Rabbitohs, a cornerstone of the South Sydney community, a COVID-19 restaurant support package, which put almost half a million dollars back in the pocket of restaurants, and Exceptional Financial Support Payments in place for independently contracted couriers. 

Last month, Menulog also recognised the tireless work of frontline workers during the COVID-19 pandemic, donating $120,000 worth of vouchers to doctors, nurses and cleaners at The Children’s Hospital at Westmead, Sydney Children’s Hospital Randwick, Bear Cottage and the Newborn and Paediatric Emergency Transport Service.

Belling concluded: “Turning orange and being part of the newly-formed Just Eat Takeway.com Group is a really exciting part of our brand evolution – and it’s just the start of how we can deliver greater value to our customers, restaurant partners and the community”.