Red Rooster expands free range products
Red Rooster has built on the popularity of its limited edition Ultimate and Deluxe free range burgers, with the introduction of a new permanent stable of D’Lish Free Range products.
The new range includes the two rebranded burgers (now the Free Range D’Lish burger and Free Range D’Lish Burger with Cheese & Bacon), two tortilla wraps with the same ingredients, and a salad.
The new burgers are also slightly smaller than the prototypes, with a round bun instead of the original, a larger rectangular bun.
The free range chicken is sourced from Finesse, operator of Ferguson Valley Free Range Chicken in Bunbury, WA. Ferguson Valley chicken is also certified Halal.
While the chicken in the D’Lish stable is free-range and FREPA accredited, the bacon is cage-bred.
I’m interested to see how well red Rooster sell and advertise their new products. Great to see they are trying to make a difference