Heinz launches new “Beanz Meanz” campaign
Heinz has launched a new campaign for its iconic baked beans, asking Australians what “Beanz Meanz” to them.
The campaign harks back to the equally iconic “Beanz meanz Heinz” advertising campaign, which ran from 1967 for thirty years, and features celebrities and ordinary Australians talking about their memories of Heinz Beanz. The campaign is supported by a competition, featuring $100,000 cash prizes for the ten best stories associated with Heinz Beanz, to be submitted online and voted on by the public.
“Beanz Meanz versatility and taste. Whatever your pellet[sic] may crave, there is a Heinz Beanz recipe and memory out there to represent everyone, and we’re looking for the most exciting,” said Natalie Koenen, Marketing Manager – Baked Beans of Heinz Australia.
Self-confessed Heinz Beanz addict and host of Channel Nine’s Australia’s Funniest Home Videos Shelley Craft says that Heinz Beanz have been her weakness ever since she was a child.
“To me, Beanz Meanz making my way to equestrian events at 4 in the morning. Horse in the trailer, mum and dad in the car, and a hot Heinz Beanz jaffle in my hand, ready to devour before a full day of riding,” said Craft.
EDITOR’S NOTE
Australian Food News is not in any way affiliated with Heinz or the Beanz Meanz competition. Comments submitted here are not entries into the competition, which should instead be made via Heinz’s webpage.
Altogether.. Beanz, meanz….fartz
Beanz Meanz my husband can keep going through a 12 hour night shift at the hospital!
What beans mean to me…
Well they mean what they have always meant to me and now my family.
Beanz Meanz heinz.
Cold or hot, Heinz hits the spotz~Full of Beanz, I know what that meanz, energy and satisfaction,!
Heinz Beanz have been a major part of my live over the last 62 years.
Beans on toast is still my favorite that I have on a regular basis.
Beans with shepherds pie, mince pie, savoury pancake, australian meat pie, the list goes on, Absolutly no meal could not be improved with the macnificent flavour of Heinz Beanz.
Heinz Beanz Meanz flavour,
No other can beat
It’s all in the taste
So why compeat
When we little and things were tight mum fed us Heinz beans morning noon and night .Over the years our own children and grandchildren have also enjoyed this delicious hearty feast. Now we are pensioners and things are tight — guess what we are back to Heinz beans morning noon and night
When my husband finishes his breaky of beans , toast and eggs he has a big wide
smile on his face. I ask myself is this wind or satisfaction, both I hope! He loves his
beans.
They never changed the recipe, that’s why I still love them.
Hurray for Heinz! Here in the bush there are no takeaways nearby, but no matter, Heinz Beanz delivers tasty quick meals. Our dine-in menu offers choices in almost as many ways as there are beanz in the can, and its always right on hand. our pantry star!
Heinz beanz meanz the essence of life, so essential to the diet beatz anything to keep you healthy & cleanzed.
Beanz meanz Heinz BBQ flavour
No other sauce will I favour
Beanz for breakfast on toast
I like the most.
Heinz Beanz! “beanz beanz Meanz, good for your heart, the more you eat the more you fart! the more you toot the more you beeb beanz! beanz! the musicle fruit!
oh my gawwsh! if I diddnt eat Heinz beanz, I wouldn’t of sang this song with my sister, and we wouldnt of been as close.
Heinz Beanz Meanz….. Family, laughter nd giggles, and the farts that made our hearts filled with amusment and wormpth . <3
I have grown up in an Italian family and my mother is a chef so i was always chubby . when i got to my adult years i went to weight watchers and bake beans was one of their lunch fillers , since then there is always tins of bake beans in my pantry I’m happy to say that my children have grown up eating bake beans eg. jaffels on toast with melted cheese and beans with avocado and Vegemite. As a parent i know that it has nutritional value and as we say at home it is one tin food that is healthy and FAST to prepare for after school snacks or our lazy but healthy Sunday dinner thank you Heinz
When my hubby has his beans for breaky he has a big smile on his dial & I ask
myself is that wind or a smile of satisfaction? Hmm! Both I think, whatever all I know is he loves his beans.
When my hubby has his beans for breaky he has a big smile on his dial & I ask myself is that wind or a smile of satisfaction? Hmm! Both I think, wharever all I know is he loves his beans.
HEINZ BEANZ MEANZ
LOVE – Never having to say your sorry when you open the can of Heinz Beanz.
It meen FREEDOM- ’cause should I not be in the mood to prepare dinner, I pop a can of Heinz beanz wether I add salt and pepper or condensed milk and maionaise, it makes a stunning back-up meal by it self every time. Heil Heinz Beanz
Beanz Meanz Heinz for Ease to Dine and Please
OR Beanz Meanz Heinz for Eaze to Dine and Pleaze
Grand Dad and I used to go fishing and camp over night at his favourite fishing spot up country. Those crisp winter mornings wrapped in a sleeping bag, eating Heinz Baked Beanz on hand cut thick slices of toast for breakfast with Grand Dad were times that I will never forget.
He has passed on now but the smell of Heinz Beanz brings back those very special times we had together.
Thank you Mr Heinz.
Let me tell you exactly what Heinz Baked Beans mean to me.
It all started the night my partner had them as a late night snack, from there it went downhill the smell in the bedroom was enough to send me packing to the spare room. He turned around and said these simple words to me baked beans make you fart baked beans are good for your heart the more you fart its good for your heart and i have not had the heart to deny him his favourite snack……………
Heinz Baked Beans always reminds me of Saturday mornings when my family of 6 would all sit for lunch – rice and Heinz Beans. After 63 years I still have that meal. Got to love it – Beans means family.
“Heinz Beanz Meanz” great memories when I was just a kid,
camping in the Snowy ‘s was one of the best things we ever did.
The open fire with the billy tea,
some friends, my parents, my brother and me,
the jaffle maker loaded with Baked Beans and Spaghetti,
Heinz ….. the only brand we knew, off course,
Loads of beans and the tastiest sauce.
Simply Unforgettable !!
My family of 5 are always busy with our everyday lives however we all get together when we have steak eggs chips and beanz meanz heinz and tell of our busy day thankyou to beanz meanz heinz for bringing my family together.
My family of 5 are always busy with our everyday lives however we all get together when we have steak eggs chips and beanz meanz heinz and tell of our busy day thankyou to beanz meanz heinz for bringing my family together.
carol and family
Could you please check my entry in the above competition because everytime I have a look at the site there are 6 entries but next to my name it says Your comment is awaiting moderation, June 2nd etc. The the rest of the form reappears with my email address showing. Could you advise how to firstly enter my paragraph, and secondly unfreeze the form. It doesn’t show when others have a look at the site with their computers. Thanks you for your time, Gwenda \McGill
PS There should be a comma after the word hand, not a stop, my mistake.
Beanz meanz cosy teas with my Grandmother when i was young
Heinz Yummy Beans, When I have not greens, Helps me to fit in my teenage jeans.
When my kids wouldn’t eat greens, They’d always eat my recipe with Heinz Beans Yum!!
Whenever i think/see/hear of heinz baked beanz, it reminds me of that cold winter day as a kid, sitting at nans house and nothing to eat exept canned beanz or spegghetti, and come on who wouldnt choose Heinz baked beanz. Mind you, heinz baked beans isnt baked beans without the toast 🙂
The lord is my shepherd, he will always provide us with HEINZ BEANZ.
We shall always want. He maketh me to lie down in the green
pasture of the HEINZ BEANZ.
He ladeth me beside still waters to wash down our Beanz.
God will always preparest our table with Heinz Beanz all the days of our lives,
Forever Beanz Meanz,
amen
i allways buy a pack of ham baked bean to make sure i dont run of food till next pay day with the rest of my grocerys but i allways seem to use them early because they taste great on toast with plenty of butter and a sprinkle of parmesan cheese
Beanz meanz to me theres always a meal on the shelf its cheap its cheerful and its tasty ,” the best staple you can have in the pantry ”
eat it hot or eat it cold .
Beanz Meanz reminiscing….. about childhood…… about the good old days…. the days when opening a tin of baked beans was just as exciting as today ….. it didn’t matter if they were cold straight out of the tin or warmed in a saucepan and the whole tin poured over toast ….. it didn’t matter if they were sandwiched in a jaffle iron you always knew that it was a heartwarming treat…. a trat that I still lvoe and enjoy today….. I’m 57 and Heinz Baked Beans are my absolute favorite easy to cook meal.
my grandad is 6ft 8 ,
my brother ,dad and uncles are 6ft tall,
but if i eat my heinz beans ,
i can grow bigger than them all.
Heinz Beanz Meanz comfort food
especially the bbq sauce flavour
Yum !!!!!!
My name is Robert. I am 65 years young. Heinz Baked Beans have been a part of my diet for 50 years plus. When I started work as a coal miner in Scotland. I was 15 years old and had to work one year above the ground to learn the job before going down the mine, everyday for one year I took 6 double sandwiches with Baked Beans inside. I would toast the sandwiches on the fire and have tea from the billy. The mine closed, so we came to Australia. I think I must’ve eaten half a million tins since. When on special I am first at the shops, but It can only be the Heinz Brand…”Heinz means Beans”.
Even to this day when working as a gardener my lunchbox contains Baked Bean sandwiches and a thermos of tea. On my fridge is a Heinz Baked Beans magnet sent from my sister-in-law in Scotland, she could not believe that some one could eat so many beans.
When my wife and I sit watching TV between 9-10pm we often have toast and beans. As I write this letter my wife is dishing me lunch of shepards pie and Heinz Baked Beans.
Thank you Robert Melrose your biggest fan.
Heinz Beanz to me meanz flavoursome food full of fibre
What Heinz Beans means to me, I always feel emotionally connected to my childhood when I enjoy eat a meal with Heinz beans on my plate.
Through out my life’s journey childhood through to mature adulthood years Wherever my home in England and Australia Heinz Beans easily accessible and financially Affordable.
It certainly healthy choice for ones optimal well being that can be served in a variety dishes.
A regular purchase on the shopping list over the decades.
Heinz beanzstill remind me of Sunday nights as a child I got to choose what I had for dinner, nothing better than watching Walt Disney with my Beanz on toast,yum.
one of my fondest memories of my childhood was sitting with my Pop in front of the wood stove with the door open toasting bread on a long fork while the Heinz bake beans simmered on top of the stove.Pop would serve the bake beans on the toast and say Now get that into you it will warm the cockles of your heart and there was nothing like bake beans on a cold winters morning to keep you going and it has been going on for 4 generations in my family
baked beanz is my number 1 food breaky lunch dinner so to me
‘beanz meanz home ‘
breaky piping hot on toast.
lunch on crusty bread rolls.
dinner winters night with two eggs on toast.
our whole family loves them and our only brand over 30 years
What it means to me, it has a successful history, it’s brought me strength, it’s brought me joy, ever since I was a little boy.. The breakfast in the morning, cooking while I’m yawning, at midnight when I’m starving, baked beans are looking awesome.. Everyone has their own way to eat their beans, i polish the bowl with bread, until it’s crystal clean, but I can’t go past what I love most, and that’s having BAKED BEANS ON TOAST.. Punishing with my girlfriend with the fibre inside, this is probably stopping her, from being my bride.. Just writing this I’m starting to crave, the perfect snack, it’s really does save. I drop sauce on my self, then I have to wash my jeans, my girlfriend stares at me, and I say, “I love baked beans”.
I have relied on the goodness, availability and taste of Heinz Beanz since I was old enought to think rationally! At my boarding school, Carey Grammar in Melbourne we smuggled large tins of Heinz Beanz from the kitchen to the dorm in the middle of the night. Heinz Beanz, always in the home pantry, provide a healthy snack, salad ingedient, on toast for breckie, lunch and or tea. The unique balance of taste in Heinz Beanz will keep me consuming, hopefully, for years to come.
Heinz Beans mean nostalgia for me. My parents fed me on them, I fed my children on them and now they are feeding their children on Heinz Beans. What a fantastic everlasting product. Good for breakfast, good for camping good for luch and good for dinner. Thanks Mr Heinz.
Heinz Beans my family’s favourite. Most of all with all the vitimans and minerals in one can, great on toast or straight from the can when you dont have anything else for dinner. 🙂
Hi everyone,
Please post your “Beanz Meanz” comments at:
http://www.beanzmeanz.com.au
Good luck!
Well, my husband plays soccer on the weekends and just loves having his eggs and baked beans for his pre match meal. One Sunday I forgot to buy them and he was a little upset with me and said he would not play as good cause he didn’t have his favourite breakfast. When he got home he told me the story of the game and that he didn’t have the best game and they lost 2-1. We also lived overseas for a few years and my mother would have to express post cans of baked beans to us so he would be sure to have a good game. If anyone loves baked beans its my husband…..
HEINZ MEANS HOME
Thats it.
Im living on the other side of the world from where i was brought up and when i found heinz here in oz its home in a tin. Fourth country fourth tin.
Favourate recipes
1.Jacket potatoe filled with heinz beans covered with grated chese and a good portion of cole slaw on the side.
2.Beans on brown bread toast covered with grated cheese and sweet chilly sauce slurped all over
Beanz mean heinze
Are an everyday pick me up, after a busy day, quick and easy and nutritious
easy to prepare and great on a chunky piece of Toast,morning,noon and night!
Crunch Munch!!
Beanz Meanz breakfast, lunch or dinner, you’re on a winner.
Beanz Meanz hot or cold, health and hapiness, thanks henry.
Heinz is situated in my Home town of Wigan, as i now live in Perth Australia i have a piece of Wigan with me all the time…..Knowing my kids eats Heinz beenz and love the taste warms me inside as Wigan is glowing inside them even though we are miles away
well what can i say that we dont already know about the Heinz baked beans! most of us have grown up with eating them for brecky, lunch and dinner! yummm! ive always loved to sing that good old aussie favourite ” beans beans the musical fruit, the more you eat the more you toot”! still love it to this day! other than a great song i know that its very tasty and is good for us all to eat. im a Heinze baked beans lover for life! 🙂
Heinz Baked Beanz are the best protein snack for my Weight Loss Challenges where I am helping people regain their healthy weight levels………..
Beanz Meanz that when I go camping with the kids that I can have quick and easy meals and Heinz Beanz are part of that camping experience. The cans don’t take up much room and they travel easily and you can add them to any meal and now you can experience different flavors too.
I saw the add on tv about this and straight away i remembered the time as a child when we had no food , other than a can of baked beans and some flour ,My darling mum made some damper spread with dripping and made a game out of counting the baked beans one by one on our plates between 6 kids we went to bed happy.As an adult now with children i now know why my mum went without that night god love her. I still love baked beans and have cans in the pantry always as i have 6 kids and 7 grandchildren. Now i love them cold spread on bread is my favourite or with eggs and bacon on sundays.
Heinz bake beans breakfast in bed on my birthday my husband cooks perfect toast with lots of real butter and crispy pieces of bacon and lots of yummy beans mmm i always look for to this very special breaky in bed ;o)
I was 5 years old when when the war started in UK 1939.My family were quickly bombed out and we were evacuated all over the place. The generous familys that took us in, were themselves struggleing to survive.We were given Heinz Baked Beans almost every day,and were glad of it. When we finaly found somewhere to live, my Mother baby brother, 6year old sister and myself again survived on mainly Heinz Baked beans in many forms, but mainly on toast.I loved them and still do. perhaps I aquired a taste for them and have them a lot. We didnt know then as we do now that there is a lot of nutrition in Heinz Beans, so we didn’t do so badly after all.
I am 70 and for as long as I can remember there has been Heinz Baked Beans. They are so versitile . Beans on toast,beans with bacon and eggs, beans with ham and salad, baked bean toasted sandwiches. My wife has secretly substuted cheaper brands , but I could always tell the differance so wouldn,t eat them. HEINZ ARE MINZES and no other brand will do.