Survey suggests Australians prefer glass packaging for food and beverages

Posted by AFN Staff Writers on 19th September 2011

A survey conducted by market research company Ipsos Australia suggests that most Australian consumers prefer glass packaging for food and beverages over other packaging types.

More than 600 people including 565 main grocery buyers were surveyed as part of the research which was commissioned by glass packaging supplier O-I Australia.

Of the survey’s participants, 88 per cent said they believed glass packaging best demonstrated high quality food products and 76 per cent of participants said they believed glass packaging best demonstrated high quality beverage products compared with other packaging types.

Glass food packaging

Of the survey’s participants, 74 per cent said they believed that glass food packaging is the “most natural and healthy” for you in comparison with pouches, plastic, cans and cartons. Similarly, 75 per cent of the participants said they believed glass food packaging is “least likely to impact or change the product’s taste”. 69 per cent of the participants said they believed glass food packaging tends to be most eye-catching on the shelf and most likely to gain attention.

Glass beverage packaging

At the same time, 73 per cent of the survey participants said they believe glass beverage packaging is the most natural and healthy for you when compared with plastic, cardboard, aluminium cans and cartons. Likewise, 75 per cent of participants said they believe glass beverage packaging is least likely to impact or change the product’s taste, while 67 per cent of the participants said they believe glass beverage packaging tends to be most eye-catching on the shelf and most likely to gain attention.

The market research was commissioned by global glass packaging company O-I Australia. The company’s General Manager Brian Slingsby, “Our Brazilian customer OLÉ Foods converted its corn product from tin cans to glass packaging and its market share grew from 4 to 11 per cent, providing clear evidence of the important role glass packaging can play in helping products appeal to consumers.”

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