A report entitled “The Political Consumer” released today by J Walter Thompson Intelligence’s Innovation Group examines the growing politicisation of our lives and how brands are managing this new...

Mondelez International, the owner of the Cadbury brand in Australia, is renewing its global strategic relationship with social media platform, Facebook. The agreement covers 52 countries including Brazil,...

The reputation ranking of Australia’s biggest food companies were yesterday revealed in AMR’s 2016 Corporate Reputation Index. AMR is an Australian based research consultancy. Its annual Corporate...

The global cheese market is growing strongly, driven by emerging countries such as Brazil, where cheese consumption is expected to triple in less than a decade. However, the top five global brands hold...

Australian supermarkets Woolworths and Coles, along with food brands Kellogg’s, Vegemite and Milo are among the top 10 ‘meaningful brands’ for Australians, according to new findings from communications...

Top 10 strategies for suppliers to manage supermarket relationships The challenges of selling through the supermarket channels are daunting, particularly for the small supplier. In my 35 years of experience...

Kellogg’s responds to CHOICE’s sugary cereals accusations and Health Star ‘failings’ Breakfast cereal manufacturer Kellogg’s has responded to the recent accusation by consumer group CHOICE,...

Decline in soft drinks halted in Australia as younger market grows, research The decline in soft drink consumption among Australians has slowed. For young Australians aged under 25 years, soft drink consumption...

Single-serve ice cream on the rise relative to tub sales The share of hand-held single serve products in global ice cream new product activity continues to rise on increased demand for individual snacks...

Coles’ flybuys launches eShop for online shopping Australian supermarket group Coles’ customer rewards program flybuys has launched flybuys eShops, which enables customers to collect rewards through...