Subway has launched a new marketing campaign which positions its food as ‘fuel’ for Australians who want to get the most out of life.     The “East Well Go…” campaign has been created externally...

Coca-Cola South Pacific has announced its 450ml bottles will be reducing in size to 390ml. Coke says its customers want smaller-serving sizes.   The move comes after the successful launch of the...

Fanta Sour Watermelon relaunch is a social media case study Coca-Cola South Pacific says that the relaunch of its Fanta Sour Watermelon flavour in Australia is a response to requests on social media by...

Coca-Cola launches new coconut water in Australia The South Pacific arm of global beverage giant Coca-Cola has announced the launch of Zico, a “not-from-concentrate” coconut water. Zico will be launched...

Fanta launches new flavours for summer Soft drink brand Fanta has launched two new flavours in Australia — Fanta Tropical and the Limited Edition Fanta Screaming Soda. “Summer is almost here and...

Coca-Cola launches small 250mL can range Coca-Cola South Pacific has announced the launch of a 250mL slimline can for Coca-Cola, Coke Zero, Diet Coke, Coke with Vanilla, Fanta, Lift and Sprite, priced...

Beverage giant Coca-Cola South Pacific has announced the launch of Barista Bros, a premium flavoured milk brand that marks the Company’s first entry into the flavoured milk category in Australia. Coca-Cola...

Beverage giant Coca-Cola South Pacific yesterday announced it would take action in Australia to “help be part of the solution to obesity”. Meanwhile, in the UK, the Advertising Standards Authority...

Powerade Australia has launched a new “Zero Sugar. Zero Excuses” campaign with the focus on avoiding “excuses” not to exercise. The new campaign aims to specifically push the brand’s Powerade...

Coca-Cola South Pacific launched a new campaign recently during the Australian Open Men’s tennis final to promote Coke Zero, turning the idea that “0 means nothing” on its head. The new campaign...