McDonald’s sales growth slows, Australia still strong

Posted by Daniel Palmer on 10th September 2009

Fast-food giant McDonald’s has reported a 2.2% lift in sales in August, moderating after a 4.3 per cent rise in July. By segment, their American sales were up by 1.7%, European sales rose 3.5% and Asia/Pacific, Middle East and Africa declined 0.5% despite a robust Australian performance.

Systemwide sales rose 1.1%, or 4.1% in constant currencies, for the month.

“Our commitment to providing customers with menu variety, value and convenience is delivering sustained global comparable sales growth despite the current economic environment. Our System remains aligned behind providing great service to each of the 58 million customers who visit us daily,” Chief Executive Officer, Jim Skinner, said. “We will continue to drive the business forward and build market share by executing our customer-centric Plan to Win.”

“The (Asia/Pacific, Middle East and Africa) segment’s performance was negatively impacted by China, Japan and several other markets, mostly offset by strong sustained momentum in Australia,” the company advised in a statement.